Top 150+ Solved Advance Marketing Management 2 MCQ Questions Answer
Q. It is criticized that advertising causes people to give too much importance to _______
a. Fashion
b. Material goods
c. Cost of product
d. Standard of living
Q. Advertising is an important source of revenue to ____
a. Advertisers
b. Public
c. Media
d. Government
Q. Advertisement aims at _________
a. Product selling
b. Marketing
c. Customer relations
d. Mass communication
Q. __________ is directed towards consumers and traders with the intention to increaseimmediate or short term sales.
a. Advertising
b. Direct selling
c. Sales Promotion
d. Publicity
Q. The basic objective of push strategy is to encourage the ___________
a. Consumer
b. middlemen
c. Producer
d. Public
Q. A pull sales promotion strategy concentrates on the __________
a. Consumer
b. middlemen
c. Producer
d. Sales force
Q. The sales promotion strategy which concentrates on the middlemen and consumers isknown as______________
a. Pull Strategy
b. Combination strategy
c. Sale force Strategy
d. Push Strategy
Q. Couponing is an example of________________
a. Consumer promotion Techniques
b. Trader Promotion Techniques
c. Sales Force Promotion Technique
d. Dealer Promotion Technique
Q. The reduction in the price of a product for a short span of time is known as___________
a. Rebate
b. Free Offer
c. Price off offer
d. Trade offer
Q. ______ is a non-paid form of promotion
a. Advertising
b. Direct Marketing
c. Sales Promotion
d. Publicity
Q. ________ is the oral communication with potential buyers of a product with the intention ofmaking a sale.
a. Personal Selling
b. Direct Marketing
c. Sales Promotion
d. Publicity
Q. __________ is the sum total of values, assets and liabilities generated by a branded productover a period of time.
a. Brand loyalty
b. Brand association
c. Brand Equity
d. Brand awareness
Q. ____________ is a measure of attachment that a consumer has to a brand.
a. Brand loyalty
b. Brand association
c. Brand Equity
d. Brand awareness
Q. Communication activities which provide incentives to consumer is known as_________
a. Advertising
b. Direct Marketing
c. Sales Promotion
d. Publicity
Q. Merchandise allowance is a __________ technique.
a. Consumer promotion Techniques
b. Trader Promotion Techniques
c. Sales Force Promotion Technique
d. Pull Promotion Technique