Top 150+ Solved Advance Marketing Management 2 MCQ Questions Answer

From 121 to 135 of 146

Q. It is criticized that advertising causes people to give too much importance to _______

a. Fashion

b. Material goods

c. Cost of product

d. Standard of living

  • b. Material goods

Q. Advertising is an important source of revenue to ____

a. Advertisers

b. Public

c. Media

d. Government

  • c. Media

Q. Advertisement aims at _________

a. Product selling

b. Marketing

c. Customer relations

d. Mass communication

  • d. Mass communication

Q. __________ is directed towards consumers and traders with the intention to increaseimmediate or short term sales.

a. Advertising

b. Direct selling

c. Sales Promotion

d. Publicity

  • c. Sales Promotion

Q. The basic objective of push strategy is to encourage the ___________

a. Consumer

b. middlemen

c. Producer

d. Public

  • b. middlemen

Q. A pull sales promotion strategy concentrates on the __________

a. Consumer

b. middlemen

c. Producer

d. Sales force

  • a. Consumer

Q. The sales promotion strategy which concentrates on the middlemen and consumers isknown as______________

a. Pull Strategy

b. Combination strategy

c. Sale force Strategy

d. Push Strategy

  • b. Combination strategy

Q. Couponing is an example of________________

a. Consumer promotion Techniques

b. Trader Promotion Techniques

c. Sales Force Promotion Technique

d. Dealer Promotion Technique

  • a. Consumer promotion Techniques

Q. The reduction in the price of a product for a short span of time is known as___________

a. Rebate

b. Free Offer

c. Price off offer

d. Trade offer

  • c. Price off offer

Q. ______ is a non-paid form of promotion

a. Advertising

b. Direct Marketing

c. Sales Promotion

d. Publicity

  • d. Publicity

Q. ________ is the oral communication with potential buyers of a product with the intention ofmaking a sale.

a. Personal Selling

b. Direct Marketing

c. Sales Promotion

d. Publicity

  • a. Personal Selling

Q. __________ is the sum total of values, assets and liabilities generated by a branded productover a period of time.

a. Brand loyalty

b. Brand association

c. Brand Equity

d. Brand awareness

  • c. Brand Equity

Q. ____________ is a measure of attachment that a consumer has to a brand.

a. Brand loyalty

b. Brand association

c. Brand Equity

d. Brand awareness

  • a. Brand loyalty

Q. Communication activities which provide incentives to consumer is known as_________

a. Advertising

b. Direct Marketing

c. Sales Promotion

d. Publicity

  • c. Sales Promotion

Q. Merchandise allowance is a __________ technique.

a. Consumer promotion Techniques

b. Trader Promotion Techniques

c. Sales Force Promotion Technique

d. Pull Promotion Technique

  • b. Trader Promotion Techniques
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