Top 150+ Solved Advance Marketing Management 2 MCQ Questions Answer
Q. . Which of the following best identifies how marketing must be understood today?
a. Satisfy customer needs.
b. Marketing.
c. Selling.
d. Behaviour.
Q. A _____ is a trade of vale between two or more parties.
a. Transaction.
b. Exchange.
c. Transfer.
d. Prospecting.
Q. Which concept holds that consumers will not buy enough of organizations product unless ittakes large scale selling and promotion effort?
a. Marketing.
b. Selling.
c. Production.
d. Product.
Q. _____ includes that other company s offering similar products & services to the samecustomer at similar prices.
a. Supply Chain.
b. Competition.
c. Product.
d. Price
Q. _____ consists of a group of customers who share a similar set of wants
a. Micro Marketing
b. Mass Marketing.
c. Market Segment.
d. Market targeting.
Q. The starting point for discussing segmentation is _____.
a. Segregation.
b. Positioning.
c. Both.
d. None
Q. Need become _____ when they are directed to specific objects that might satisfy the need.
a. Wants
b. Needs
c. Demand.
d. Flexibility.
Q. A marketer is someone seeking a response from another party called _____.
a. Marketer.
b. Prospect.
c. Supplier.
d. Distributor.
Q. _____ are wants for specific products that are backed up an ability and willingness to buythem.
a. Demand.
b. Wants.
c. Needs.
d. Desire.
Q. Which is intangible among the following?
a. Product.
b. Services.
c. Products & services.
d. Sales.
Q. _____emerges when people decide to satisfy and want through exchange.
a. Marketing.
b. Sales.
c. Purchase.
d. Accounting.
Q. _____ concept holds consumers will favour those products that offer the most quality orperformance.
a. Product.
b. Selling.
c. Production.
d. Sales.
Q. ______ concept holds that consumers will favour those products that are convenientlyavailable in adequate quantity and affordable.
a. Product.
b. Production.
c. Selling.
d. Buying.
Q. _____ concepts holds that consumers if left alone will ordinarily not buy enough of theOrganization s products.
a. Marketing.
b. Product.
c. Selling.
d. Buying.
Q. _____ involves managing demand, which in turn involves managing customer relationship.
a. Marketing management.
b. Direct marketing.
c. Production management.
d. Advertising.