Top 150+ Solved Advance Marketing Management 2 MCQ Questions Answer

From 16 to 30 of 146

Q. . Which of the following best identifies how marketing must be understood today?

a. Satisfy customer needs.

b. Marketing.

c. Selling.

d. Behaviour.

  • a. Satisfy customer needs.

Q. A _____ is a trade of vale between two or more parties.

a. Transaction.

b. Exchange.

c. Transfer.

d. Prospecting.

  • a. Transaction.

Q. _____ includes that other company s offering similar products & services to the samecustomer at similar prices.

a. Supply Chain.

b. Competition.

c. Product.

d. Price

  • b. Competition.

Q. _____ consists of a group of customers who share a similar set of wants

a. Micro Marketing

b. Mass Marketing.

c. Market Segment.

d. Market targeting.

  • a. Micro Marketing

Q. The starting point for discussing segmentation is _____.

a. Segregation.

b. Positioning.

c. Both.

d. None

  • a. Segregation.

Q. A marketer is someone seeking a response from another party called _____.

a. Marketer.

b. Prospect.

c. Supplier.

d. Distributor.

  • b. Prospect.

Q. Which is intangible among the following?

a. Product.

b. Services.

c. Products & services.

d. Sales.

  • b. Services.

Q. _____emerges when people decide to satisfy and want through exchange.

a. Marketing.

b. Sales.

c. Purchase.

d. Accounting.

  • b. Sales.

Q. _____ concept holds consumers will favour those products that offer the most quality orperformance.

a. Product.

b. Selling.

c. Production.

d. Sales.

  • a. Product.

Q. _____ involves managing demand, which in turn involves managing customer relationship.

a. Marketing management.

b. Direct marketing.

c. Production management.

d. Advertising.

  • a. Marketing management.
Subscribe Now

Get All Updates & News