Top 150+ Solved Advance Marketing Management 2 MCQ Questions Answer
Q. An Ad copy that uses the endorsement of a satisfied customer?
a. comparative copy
b. reminder copy
c. expository copy
d. testimonial Ad copy
Q. Which among the following is the right sequence of copywriting process?
a. planning, research, organisation, writing, checking, proof reading, editing, revision
b. research, planning, organisation, writing, checking, proof reading, editing, revision
c. planning, research, organisation, writing, checking, editing, proof reading, revision
d. research, planning, organisation, writing, checking, editing, proof reading, revision
Q. Consider the following statements: Statement 1: Two major dimensions of advertising are message creation and message dissemination Statement 2: Message creation is meaningful once the advertisement is created.
a. Both statements are right
b. Both statements are wrong
c. Only Statement 1 is correct
d. Only statement 2 is correct
Q. Consider the following statements: Statement 1: Media planning refers to series of decision involving delivery of messages to the target audience Statement 2: The central theme of media planning is message dissemination.
a. Both statements are right
b. Both statements are wrong
c. Only Statement 1 is correct
d. Only statement 2 is correct
Q. Consider the following statements: Statement 1: Media planning starts with analysis target audience Statement 2: Media strategy is concerned with the selection of appropriate media)
a. Both statements are right
b. Both statements are wrong
c. Only Statement 1 is correct
d. Only statement 2 is correct
Q. Consider the following statements: Statement 1: Print media is the oldest and basic forms of mass communication. Statement 2: Print media can make a faster delivery than broadcast media)
a. Both statements are right
b. Both statements are wrong
c. Only Statement 1 is correct
d. Only statement 2 is correct
Q. Consider the following statements: Statement 1: Point of purchase advertising refers to advertising at the place and time of purchase Statement 2: It is similar to window dressing.
a. Both statements are right
b. Both statements are wrong
c. Only Statement 1 is correct
d. Only statement 2 is correct
Q. Which among the following is not a function of ad agency?
a. Conduct market analysis
b. Develop advertising plans
c. Develop media strategy
d. Collect feedback from target audience.
Q. Which among the following is not an objective of advertising research?
a. Improve the efficiency of an ad
b. Develop advertising plans
c. Evaluate impact of an ad
d. To avoid wastage of money
Q. Consider the following statements:Statement 1: Post testing is an evaluation conducted to know whether a proposed ad campaign is appealing to target group Statement 2: It is also known as copy testing.
a. Both statements are right
b. Both statements are wrong
c. Only Statement 1 is correct
d. Only statement 2 is correct
Q. Showing the product in a picture as being bigger than it actually is an example of
a. Deception
b. Subliminal Ads
c. Obscene ads
d. Challenging
Q. _____ is a self-regulatory voluntary organization of the advertising industry
a. Securities and Exchange Board of India
b. Reserve Bank of India (RBI)
c. Medical Council of India
d. Advertising Standards Council of India (ASCI)
Q. Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights
a. Advertising clutter
b. Corporate Social Responsibility
c. Advertising revolution
d. Mass advertising
Q. Axe body spray ads are examples of _____
a. Obscene advertisements
b. Deception
c. Subliminal
d. Rational appeal
Q. The large volume of advertising in a society is known as ____
a. Advertising clutter
b. Deception
c. Mass advertising
d. Large scale advertising