Top 150+ Solved Advance Marketing Management 2 MCQ Questions Answer
Q. Marketing utility consists of ________.
a. Price.
b. Place, price.
c. Product, place, price and profit.
d. Product, Price, place, promotion
Q. A place for buying and selling activities is called ________.
a. Market.
b. Marketing.
c. Market research.
d. Market information.
Q. The exchange value of a good service in terms of money is_________.
a. Price.
b. Product.
c. Buying.
d. Selling.
Q. Selling the same product at different prices is known as________.
a. Price lining.
b. Dual pricing.
c. Geographical pricing.
d. Monopoly pricing.
Q. The words used to convey the advertisement idea is ____________.
a. Advertisement.
b. Advertisement Research.
c. Advertisement copy.
d. Advertisement budget
Q. Agricultural products are_________.
a. Perishable.
b. Highly priced.
c. Low quality products.
d. Heterogeneous goods
Q. The social aspect of marketing is to ensure_________.
a. Price.
b. Demand.
c. Low price with high quality.
d. Service goods.
Q. The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other time periods during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?
a. Gender segmentation.
b. Benefit segmentation
c. Occasion segmentation.
d. Age and life cycle segmentation
Q. The typical method of retail operation used by supermarkets and catalog showrooms iscalled:
a. Self service retailing.
b. Limited service retailing.
c. Full service retailing.
d. Service merchandiser.
Q. Marketing creates profit by creating _____ to the buyer.
a. Value.
b. Money.
c. Product.
d. Price.
Q. _____ includes the configuration of benefits, value, cost and satisfaction
a. Demand.
b. Innovation.
c. Creativity.
d. Invention.
Q. Which one of the following is not one of the P s of marketing?
a. Product.
b. Price.
c. Place.
d. Production.