Top 150+ Solved Advance Marketing Management 2 MCQ Questions Answer
Q. __________ is used heavily when introducing a new product category.
a. Persuasive advertising
b. Inferential advertising
c. Reminder advertising
d. Informative advertising
Q. Keeping consumers thinking about the product is the objective for which type of advertising?
a. Informative advertising.
b. Psychological advertising.
c. Reminder advertising.
d. Persuasive advertising.
Q. Determining the promotion budget on the basis of financial availability of capital ischaracteristic of which of the following budget methods?
a. Affordable method
b. percentage-of-sales method
c. competitive-parity method
d. objective-end-task method
Q. Setting the promotion budget so as to match the budgets of the competitors is characteristicof which of the following budget methods?
a. Affordable method
b. Percentage-of-Sales method
c. competitive-parity method
d. Objective-end-task method
Q. _____are vehicles or channels through which the advertising messages are transmitted totarget consumers so that the desired action may be induced at the consumer level
a. advertisement media
b. advertisement copy
c. advertising layout
d. teaser advertisements
Q. _____ is a plan of presenting the message in a more specific and compact form within theadvertising space available to the target consumers
a. advertisement media
b. advertisement copy
c. advertising layout
d. teaser advertisements
Q. All of the following methods are used for evaluating advertising effectiveness EXCEPT:
a. Pre- test
b. Post- test
c. Concurrent test
d. Marginal test
Q. All of the following methods are considered to be concurrent testing methods EXCEPT:
a. consumer diaries
b. co-incidental surveys
c. readability studies
d. electronic devices
Q. The central theme of an advertisement that motivates the consumer to make a purchasedecision is?
a. Advertising appeal
b. Advertisement script
c. Slogan
d. Headline
Q. The aggregate of all the factors which arouse the needs of customers and guide them in finalselection is called?
a. Advertising appeal
b. Advertising media
c. Advertisement
d. Buying motive
Q. Which among the following is not an essential of advertising appeal?
a. It must be conceptually sound
b. It must be interesting
c. It must be economical
d. It must be complete
Q. The content and context of a message contained in an advertisement is called?
a. Ad copy
b. Script
c. Body
d. Advertising appeal
Q. An Ad copy which informs the target group the fact that the manufacturer is establishedenough to give them the right goods is?
a. Institutional copy
b. straight selling copy
c. Educational copy
d. expository copy
Q. Searching and identifying potential buyers for a product is ___
a. Selling
b. Prospecting
c. Compelling
d. Canvasing
Q. If a copy tells openly and directly all the features of a product or a service with the help ofsuitable pictures, photos and diagrams to impress a customer, it is called?
a. descriptive copy
b. educational copy
c. straight selling copy
d. expository copy