Top 150+ Solved Advance Marketing Management 2 MCQ Questions Answer

From 46 to 60 of 146

Q. The following are all major stages of a product life cycle except_____.

a. Sales decline.

b. Market maturity.

c. Market Introduction.

d. Market Growth.

  • c. Market Introduction.

Q. Techniques of sales promotions are _____.

a. Free samples.

b. Free offers.

c. Merchandising.

d. All the above.

  • d. All the above.

Q. A _____ is a set of segements sharing some exploitable similarity.

a. Over segment.

b. Counter segment.

c. Super segment.

d. Selection segment.

  • a. Over segment.

Q. The firm must consider whether investing in the segment makes sense givng the firm _____and____.

a. Knowledge & objective.

b. Objective & resource.

c. Knowledge & resource.

d. None.

  • a. Knowledge & objective.

Q. _____ and ____ are the major factors influencing the selection of suppliers.

a. Price and Quantity

b. Price and Quality.

c. Price and Delivery.

d. Quantity and Delivery.

  • c. Price and Delivery.

Q. Which of the following is not a promotion mix?

a. Sales promotion.

b. Personal selling.

c. Forecasting.

d. Advertising

  • c. Forecasting.

Q. Two main components of sales promotion are ______.

a. Trade promotion and consumer promotion.

b. marketing promotion and sales promotion.

c. Consumer promotion and marketing promotion.

d. none.

  • c. Consumer promotion and marketing promotion.

Q. Marketing and selling are _____.

a. Same.

b. Different.

c. Almost same

d. Fully varies.

  • b. Different.

Q. _____is not a part of the external marketing environment.

a. Political.

b. Legal.

c. Product.

d. Socio cultural.

  • c. Product.

Q. The middlemen who do not take any title to goods

a. Retailer.

b. Wholesaler.

c. Agent.

d. Commission houses.

  • c. Agent.

Q. ____ are the basic human requirements

a. Needs.

b. Wants.

c. Luxuries.

d. Offerings.

  • a. Needs.

Q. The direct channel has the limitation of _____.

a. Market exploitation.

b. Communication.

c. Control.

d. Cost .

  • d. Cost .

Q. Promotion mix includes Sales Promotion, Personal Selling, Advertising and

a. Marketing

b. Sales

c. Publicity

d. None of these

  • c. Publicity

Q. Copy testing is also known as

a. Pre Testing

b. Copy writing

c. concurrent testing

d. Preview

  • a. Pre Testing

Q. Consumer promotion, trade promotion and ____ are the three forms of sales promotion

a. Media Promotion

b. Sales Force Promotion

c. Core Promotion

d. Media Mix

  • b. Sales Force Promotion
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