Top 150+ Solved Advance Marketing Management 2 MCQ Questions Answer
Q. The following are all major stages of a product life cycle except_____.
a. Sales decline.
b. Market maturity.
c. Market Introduction.
d. Market Growth.
Q. Techniques of sales promotions are _____.
a. Free samples.
b. Free offers.
c. Merchandising.
d. All the above.
Q. A _____ is a set of segements sharing some exploitable similarity.
a. Over segment.
b. Counter segment.
c. Super segment.
d. Selection segment.
Q. The firm must consider whether investing in the segment makes sense givng the firm _____and____.
a. Knowledge & objective.
b. Objective & resource.
c. Knowledge & resource.
d. None.
Q. _____ and ____ are the major factors influencing the selection of suppliers.
a. Price and Quantity
b. Price and Quality.
c. Price and Delivery.
d. Quantity and Delivery.
Q. Which of the following is not a promotion mix?
a. Sales promotion.
b. Personal selling.
c. Forecasting.
d. Advertising
Q. Two main components of sales promotion are ______.
a. Trade promotion and consumer promotion.
b. marketing promotion and sales promotion.
c. Consumer promotion and marketing promotion.
d. none.
Q. _____is not a part of the external marketing environment.
a. Political.
b. Legal.
c. Product.
d. Socio cultural.
Q. The middlemen who do not take any title to goods
a. Retailer.
b. Wholesaler.
c. Agent.
d. Commission houses.
Q. The direct channel has the limitation of _____.
a. Market exploitation.
b. Communication.
c. Control.
d. Cost .
Q. Promotion mix includes Sales Promotion, Personal Selling, Advertising and
a. Marketing
b. Sales
c. Publicity
d. None of these
Q. Consumer promotion, trade promotion and ____ are the three forms of sales promotion
a. Media Promotion
b. Sales Force Promotion
c. Core Promotion
d. Media Mix