Top 150+ Solved Advance Marketing Management 2 MCQ Questions Answer

From 61 to 75 of 146

Q. ______ media can give 24 hour exposure to the public eye.

a. Television

b. Print

c. Internet

d. Flex Board

  • d. Flex Board

Q. It is popularly known as free form of promotion

a. Advertisement

b. Publicity

c. Personal Selling

d. Marketing

  • b. Publicity

Q. Which among the following is an example of Trade promotion?

a. Coupons

b. Samples

c. Push Money

d. None of these

  • c. Push Money

Q. Which among the following is a Pull Strategy?

a. Trade promotion

b. Consumer Promotion

c. Sales Force Promotion

d. None of these

  • b. Consumer Promotion

Q. If a company gives false message to the customers, it is known as

a. Obscene ads

b. Subliminal ads

c. Deception

d. None of these

  • c. Deception

Q. The strategy that encourages dealers and distributors to sell a product is known as

a. Push

b. Pull

c. Combination

d. Marketing

  • a. Push

Q. Creating image of product in the minds of target group is called

a. Marketing

b. positioning

c. Branding

d. Popularizing

  • b. positioning

Q. The process of purchasing space in a media is

a. Media Spacing

b. Media Scheduling

c. Media Purchasing

d. Media Buying

  • d. Media Buying

Q. The plan that show time, date and frequency of an advertisement is

a. Media Plan

b. Media Schedule

c. Media Time

d. Media Space

  • b. Media Schedule

Q. Series of advertisement messages that share a single idea or theme is

a. Advertisement Campaign

b. Advertisement Group

c. Advertisement Cluster

d. Advertisement Series

  • a. Advertisement Campaign

Q. Point of Purchase Ads are also known as

a. In-Store Advertising

b. Built-in Advertising

c. Green Advertising

d. Stock Advertising

  • a. In-Store Advertising

Q. The specific carrier within a medium is called

a. Media Carrier

b. Media Bus

c. Media Van

d. Media Vehicle

  • d. Media Vehicle

Q. A series of actions that media planners take to attain the media objectives

a. Media Function

b. Media Strategy

c. Media Policy

d. Media Option

  • b. Media Strategy

Q. The combination of media used for advertising in a target market is

a. Media Mix

b. Market-Media Match

c. Media Advertising

d. Media Option

  • a. Media Mix

Q. Selection of most appropriate cost-effective medium in advertisement is

a. Media Buying

b. Media Scheduling

c. Media Purchasing

d. Media Selection

  • d. Media Selection
Subscribe Now

Get All Updates & News