Top 150+ Solved Advance Marketing Management 2 MCQ Questions Answer
Q. ______ media can give 24 hour exposure to the public eye.
a. Television
b. Print
c. Internet
d. Flex Board
Q. It is popularly known as free form of promotion
a. Advertisement
b. Publicity
c. Personal Selling
d. Marketing
Q. Which among the following is an example of Trade promotion?
a. Coupons
b. Samples
c. Push Money
d. None of these
Q. Which among the following is a Pull Strategy?
a. Trade promotion
b. Consumer Promotion
c. Sales Force Promotion
d. None of these
Q. If a company gives false message to the customers, it is known as
a. Obscene ads
b. Subliminal ads
c. Deception
d. None of these
Q. The strategy that encourages dealers and distributors to sell a product is known as
a. Push
b. Pull
c. Combination
d. Marketing
Q. Creating image of product in the minds of target group is called
a. Marketing
b. positioning
c. Branding
d. Popularizing
Q. The process of purchasing space in a media is
a. Media Spacing
b. Media Scheduling
c. Media Purchasing
d. Media Buying
Q. The plan that show time, date and frequency of an advertisement is
a. Media Plan
b. Media Schedule
c. Media Time
d. Media Space
Q. Series of advertisement messages that share a single idea or theme is
a. Advertisement Campaign
b. Advertisement Group
c. Advertisement Cluster
d. Advertisement Series
Q. Point of Purchase Ads are also known as
a. In-Store Advertising
b. Built-in Advertising
c. Green Advertising
d. Stock Advertising
Q. The specific carrier within a medium is called
a. Media Carrier
b. Media Bus
c. Media Van
d. Media Vehicle
Q. A series of actions that media planners take to attain the media objectives
a. Media Function
b. Media Strategy
c. Media Policy
d. Media Option
Q. The combination of media used for advertising in a target market is
a. Media Mix
b. Market-Media Match
c. Media Advertising
d. Media Option
Q. Selection of most appropriate cost-effective medium in advertisement is
a. Media Buying
b. Media Scheduling
c. Media Purchasing
d. Media Selection