Top 150+ Solved Advance Marketing Management 2 MCQ Questions Answer

From 136 to 146 of 146

Q. The additional amount of money consumers are willing to pay for a brand is known as ___

a. Brand loyalty

b. Brand association

c. Brand Equity

d. Brand awareness

  • c. Brand Equity

Q. Sales persons who want for the sales to come to them is known as

a. Transactional

b. Closers

c. Relational

d. Consultants

  • a. Transactional

Q. The process which consists of six stages; prospecting, preapproach, approach, presentation,close, and follow-up is called the:

a. Product Marketing Process

b. Direct Marketing process

c. Personal selling process

d. Purchase decision process

  • c. Personal selling process

Q. Excuses for NOT making a purchase commitment or decision are called

a. Constraints

b. Interventions

c. Troubles

d. Objections

  • d. Objections

Q. The final stage in the personal sales process is the stage

a. Follow-up

b. Assumptive close

c. Trial Close

d. Presentation

  • a. Follow-up

Q. AIDA stands for Awareness, ______, Desire and _____.

a. Interest; Action

b. Idea; Approach

c. Intensity; Appeal

d. Involvement; Appeal

  • a. Interest; Action

Q. A consumer contest is an example of _____.

a. Personal Selling

b. Sales Promotion

c. Advertisement

d. Indirect Selling

  • b. Sales Promotion

Q. Avon, Amway, and Tupperware use which of the following forms of channel distribution?

a. direct marketing channel

b. indirect marketing channel

c. forward channel

d. fashion channel

  • a. direct marketing channel

Q. Makers of televisions, cameras, tires, furniture, and major appliances normally use which ofthe following distribution channel forms?

a. direct marketing channel

b. indirect marketing channel

c. horizontal channel

d. synthetic channel

  • b. indirect marketing channel

Q. The benefits of marketing channels are………..

a. Cost saving

b. Time saving

c. Financial support given

d. All of above

  • d. All of above

Q. ________________ is a marketing channel that has no intermediary levels.

a. direct marketing channel

b. indirect marketing channel

c. forward channel

d. hybrid channel

  • a. direct marketing channel
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