Top 150+ Solved Advance Marketing Management 2 MCQ Questions Answer
Q. At which stage in the International Trade Cycle does a country usually import foreign goods?
a. Introduction stage.
b. Growth stage.
c. Maturity stage.
d. Saturation stage.
Q. Which stage of the product lifecycle is marked by falling costs and rising revenues?
a. Introduction stage.
b. Growth stage.
c. Maturity stage.
d. Saturation stage.
Q. The usual source for new products is_____.
a. Marketing research
b. R&D.
c. Accidental discoveries.
d. A variety of sources including customers, competitors, serendipity and formal processes
Q. The term marketing refers to_____.
a. New product concepts and improvements.
b. Advertising and promotion activities.
c. A philosophy that stresses customer value and satisfaction.
d. Planning sales campaigns.
Q. A marketing philosophy summarized by the phrase a good product will sell itself isCharacteristic of the_________ period.
a. Production.
b. Sales.
c. Marketing.
d. Relationship.
Q. An organization with a______ orientation assumes that customers will resist purchasing Products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising.
a. Production.
b. Marketing.
c. Relationship.
d. Sales.
Q. In the relationship marketing firms focus on__________ relationships with__________.
a. Short term customers and suppliers.
b. Long term customers and suppliers.
c. Short term customers.
d. Long term customers.
Q. Which of the following is NOT an element of the marketing mix?
a. Distribution.
b. Product.
c. Target market.
d. Pricing.
Q. The term marketing mix describes _____.
a. A composite analysis of all environmental factors inside and outside the firm.
b. A series of business decisions that aid in selling a product.
c. The relationship between a firm's marketing strengths and its business weaknesses.
d. A blending of four strategic elements to satisfy specific target marker.
Q. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of _____.
a. Pricing.
b. Distribution.
c. Product development.
d. Promotion.
Q. A market with which of the following characteristics would generally be less competitive?
a. High barriers to entry.
b. Lots of potential substitutes exist.
c. Strong bargaining power among buyers.
d. Strong bargaining power among suppliers.
Q. The process of anticipating future events and conditions and determining the best way toachieve organizational objectives is known as_______.
a. Researching.
b. Planning.
c. Controlling.
d. Managing.
Q. Which one of the following best describes the present value of the stream of future profitsexpected over the customer s life time purchase?
a. Customers Life time value.
b. Suppliers Life time Value.
c. Company s life time value.
d. Future value.
Q. Market expansion is usually achieved by_______.
a. More effective use of distribution.
b. More effective use of advertising
c. By cutting prices.
d. All of the above are suitable tactics.