Top 150+ Solved Advance Marketing Management 2 MCQ Questions Answer

From 31 to 45 of 146

Q. At which stage in the International Trade Cycle does a country usually import foreign goods?

a. Introduction stage.

b. Growth stage.

c. Maturity stage.

d. Saturation stage.

  • b. Growth stage.

Q. Which stage of the product lifecycle is marked by falling costs and rising revenues?

a. Introduction stage.

b. Growth stage.

c. Maturity stage.

d. Saturation stage.

  • d. Saturation stage.

Q. The usual source for new products is_____.

a. Marketing research

b. R&D.

c. Accidental discoveries.

d. A variety of sources including customers, competitors, serendipity and formal processes

  • a. Marketing research

Q. The term marketing refers to_____.

a. New product concepts and improvements.

b. Advertising and promotion activities.

c. A philosophy that stresses customer value and satisfaction.

d. Planning sales campaigns.

  • c. A philosophy that stresses customer value and satisfaction.

Q. A brand is a _______.

a. Name.

b. Term.

c. Sign.

d. A combination of all of the above.

  • d. A combination of all of the above.

Q. In the relationship marketing firms focus on__________ relationships with__________.

a. Short term customers and suppliers.

b. Long term customers and suppliers.

c. Short term customers.

d. Long term customers.

  • d. Long term customers.

Q. Which of the following is NOT an element of the marketing mix?

a. Distribution.

b. Product.

c. Target market.

d. Pricing.

  • c. Target market.

Q. The term marketing mix describes _____.

a. A composite analysis of all environmental factors inside and outside the firm.

b. A series of business decisions that aid in selling a product.

c. The relationship between a firm's marketing strengths and its business weaknesses.

d. A blending of four strategic elements to satisfy specific target marker.

  • a. A composite analysis of all environmental factors inside and outside the firm.

Q. A market with which of the following characteristics would generally be less competitive?

a. High barriers to entry.

b. Lots of potential substitutes exist.

c. Strong bargaining power among buyers.

d. Strong bargaining power among suppliers.

  • c. Strong bargaining power among buyers.

Q. Which one of the following best describes the present value of the stream of future profitsexpected over the customer s life time purchase?

a. Customers Life time value.

b. Suppliers Life time Value.

c. Company s life time value.

d. Future value.

  • a. Customers Life time value.

Q. Market expansion is usually achieved by_______.

a. More effective use of distribution.

b. More effective use of advertising

c. By cutting prices.

d. All of the above are suitable tactics.

  • b. More effective use of advertising
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