Top 150+ Solved Advance Marketing Management 2 MCQ Questions Answer

From 76 to 90 of 146

Q. Direct mail advertising sends messages through

a. Audio

b. Video

c. Mail

d. None of these

  • c. Mail

Q. Which of the following is more of personal medium of advertisement?

a. Internet Advertisement

b. Broadcast Media

c. Direct Mail Advertising

d. Print Media

  • c. Direct Mail Advertising

Q. Independent organization of creative people for advertisement and promotional tools arecalled

a. Advertisement Makers

b. Advertisement Creators

c. Advertisement Developers

d. Advertisement Agency

  • d. Advertisement Agency

Q. Which tool of the promotional mix consists of short-term incentives to encourage thepurchase or sale of a product or service?

a. advertising

b. public relations

c. direct marketing

d. sales promotion

  • d. sales promotion

Q. If a company wants to build a good “corporate image,” it will probably use which of thefollowing marketing communications mix tools?

a. advertising

b. public relations

c. direct marketing

d. sales promotion

  • b. public relations

Q. _____ is direct communications with carefully targeted individual consumers to obtain animmediate response.

a. Personal selling

b. Public relations

c. Direct marketing

d. Sales promotion

  • c. Direct marketing

Q. Which of the following promotional forms is often described as being too impersonal andonly a one-way communication form?

a. advertising

b. personal selling

c. public relations

d. sales promotion

  • a. advertising

Q. A __________ is a promotion strategy that calls for using the sales force and trade promotionto move the product through channels.

a. push strategy

b. pull strategy

c. blocking strategy

d. integrated strategy

  • a. push strategy

Q. Which of the following strategies is usually followed by B2C companies with respect topromotion strategy?

a. Push strategy

b. Pull strategy

c. Blocking strategy

d. Integrated strategy

  • b. Pull strategy

Q. Which of the following strategies is usually followed by B2B companies with respect topromotion strategy?

a. Push strategy

b. Pull strategy

c. Blocking strategy

d. Integrated strategy

  • a. Push strategy

Q. Marketing management must make four important decisions when developing an advertisingprogram. All of the following would be among those decisions EXCEPT:

a. Setting advertising objectives.

b. Conducting advertising culture audit

c. Setting the advertising budget.

d. Developing advertising strategy.

  • b. Conducting advertising culture audit

Q. The first step in developing an advertising program should be to:

a. Set advertising objectives.

b. Set the advertising budget.

c. Evaluate advertising campaigns.

d. Develop advertising strategy.

  • a. Set advertising objectives.

Q. A specific communication task to be accomplished with a specific target audience during aspecific period of time is called an:

a. Advertising campaign.

b. Advertising objective.

c. Advertising criterion.

d. Advertising evaluation.

  • b. Advertising objective.

Q. Which of the following WOULD NOT be one of the primary advertising objectives asclassified by primary purpose?

a. to inform

b. to persuade

c. to remind

d. to make profits

  • d. to make profits
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