Top 250+ Solved Service Marketing MCQ Questions Answer
Q. Service marketing become difficult because of …………….
a. Intangibility
b. No demand
c. More complex market
d. Difficult to enter market
Q. Service are characterized by all of the following characteristics except for …………….
a. Intangibility
b. Homogeneity
c. Perishability
d. Inseparability
Q. Green marketing is a part of …………….
a. Social marketing
b. Service marketing
c. Relationship marketing
d. Rural marketing
Q. Customer satisfaction can be defined by comparing
a. Predicted service and perceived service
b. Predicted service and desired service
c. Desired service and perceived service
d. Adequate service and perceived service
Q. Which of the following is not a service?
a. Insurance
b. Mail delivery
c. Medical checkup
d. None of these
Q. Solutions used to minimize the marketing problems attributed to heterogeneity include
a. Standardizing the service
b. Using multi-site location
c. Stressing tangible clues
d. None of these
Q. Which of the following is not a objectives of service marketing?
a. Promoting customer satisfaction
b. Building trust
c. Establish uniform price
d. None of these
Q. Which of the following is not included in seven Ps of the marketing mix given by Booms and Bitner?
a. Process
b. People
c. Politics
d. Physical evidence
Q. The following is not ways in which intangibility can be overcome
a. Visualization
b. Association
c. Documentation
d. Situation
Q. SLEPT stands for
a. Social, Legal, Economic, Political, Technological
b. Social, Legal, Environmental, Political, Technological
c. Social, Legal, Environmental, physical, Technological
d. Social, Legal, Economic, Physical, Technological
Q. People have to physically present themselves so that they become immersed within the service process. This type of service process is referred to as
a. Possession processing
b. Physical processing
c. People process
d. None of these
Q. Which of the following is not one of the service process?
a. Physical evidence
b. People processing
c. Possession processing
d. Information processing
Q. This is when customers visit the service facility so that they are personally involved through the servicedelivery process
a. Low-contractservice
b. High contract service
c. Medium contract service
d. Information processing service
Q. ……………. Is based on the idea that customer expectations of the service they will receive shape theirperception of the actual service encounter.
a. Service action
b. Service satisfaction
c. Service recovery
d. Service quality
Q. An approach that encompasses a wide range of relationships, not just with customers, but also thosethat organizations develop with suppliers, regulators, government, competitors, employees, and others, is referred to as
a. Relationship marketing
b. Market exchange
c. Service failure
d. Shared responsibility