Top 250+ Solved Service Marketing MCQ Questions Answer
Q. Medical treatment with ayurvedic massage is an example of
a. Production services
b. Business services
c. Consumer services
d. Govt. provided services
Q. There is a close link between ……………. and brand loyalty
a. Social class
b. Habits
c. Perception
d. None of above
Q. …………… are those qualities that buyers evaluate before purchase
a. Search qualities
b. Experience qualities
c. Credence qualities
d. None of above
Q. ……………. are those characteristicsthat buyer evaluate the characteristics after the purchase
a. Search qualities
b. Experience qualities
c. Credence qualities
d. None of the above
Q. Sustainable marketing can also be characterized as the third age of
a. Planned obsolescence
b. Green marketing
c. Pollution
d. Recycling
Q. Which one of the following stages of the marketing research process is most expensive?
a. Data analysis
b. Data collection
c. Developing the research plan
d. Report writing
Q. Expand PESTEL
a. Political, Economic, Social, Terminological, Environmental & Legal
b. Political , Environmental, Social, Terminological, Economical, Legal
c. Political, Economic, Social, Technological, Environmental & Legal
d. Political, Environmental, Social, Technological, Economical, Legal
Q. Which one of them not included in SERVQUAL model dimensions?
a. Reliability
b. Empathy
c. Assurance
d. Intangibility
Q. Services that do not meet customer expectations are called
a. Service failures
b. Critical incidents
c. Servuction failures
d. Service recovery
Q. Which of the following is not one of the five dimensions that is measured by the SERVQUAL scale?
a. Tangibles
b. Employee satisfaction
c. Responsiveness
d. Assurance
Q. SERVQUALdimension that measures consumer views that reflect the security of the firm’s operationis the …………… dimension
a. Tangibles
b. Employee satisfaction
c. Responsiveness
d. Assurance
Q. …………… is example of a service where the customer typically goes to the service organization
a. House painting
b. A credit card company
c. A taxi services
d. The theatre
Q. Perception of performance – expectation gives us
a. Customer motivation
b. Customer service
c. Customer satisfaction
d. Customer performance
Q. Service cannot be stored. This describes the ……………. Characteristic of services
a. Variability
b. Intangibility
c. Inseparability
d. Inconsistency