Top 250+ Solved Service Marketing MCQ Questions Answer
Q. __________ is an overall favourable impression or unfavourable impression basedon the early stages of the service encounter.
a. Cognitive dissonance.
b. Environmental stimulus
c. Visual pathway.
d. Halo effect.
Q. The advantage that the E-marketing communications carries are…………
a. Reaching a widely dispersed audience.
b. Being cost-effective.
c. Being personalized.
d. More customer satisfaction.
Q. A disadvantage of e-marketing is
a. High cost.
b. Low reach.
c. Loss of personal contact
d. Less satisfaction.
Q. Which of the following is not a component of service firms physical evidence?
a. Parking.
b. Employee appearance
c. Billing statements.
d. In-house process equipment