Top 550+ Solved Marketing Management MCQ Questions Answer
Q. In which stage of new product development process, the product and marketing programs are tested inrealistic market settings?
a. Concept Development andTesting
b. Idea Screening
c. Test Marketing
d. Commercialization
Q. The practice of selling two or more separate products together for a single price is
a. Bundling
b. Dumping
c. Both (A) and (B)
d. None of the above
Q. What does the term PLC stands for?
a. Product life cycle
b. Production life cycle
c. Product long cycle
d. Production long cycle
Q. A channel stategy that limits availability of products to a few carefully selected outlets in a given market area .
a. intensive distribution
b. selective distribution
c. exclusive distribution
d. none of these
Q. is a marketing channel that has no intermediary levels.
a. direct marketing channel
b. indirect chjannel
c. forward channel
d. hybrid channel
Q. The benefits of marketing channel are
a. cost saving
b. time saving
c. financial support given
d. all of these.
Q. Which one of the following sets represents 4C’s of the marketing mix?
a. Customer solution, cost, convenience, communication
b. Customer, cost, convenience, comfort
c. Convenience, communication, coverage, cost
d. Cost, coverage, communication, consultancy
Q. The strategy of introducing new product in existing market is classified as
a. Market development
b. Market Penetration
c. Product development
d. Diversification
Q. The final stage in the consumer decision process model is
a. Need recognition
b. Search
c. Pre-purchase evaluation
d. Post-purchase evaluation
Q. Which among these is concerned with pricing policies for late entrants to a market.
a. Market penetration
b. Marketing research
c. Market skimming
d. Marketing skills
Q. The unfavorable external factors or trends that may pose challenge to the company
a. Strength
b. Weaknesses
c. Opportunities
d. Threats
Q. In which stage of the product life cycle is advertising and promotion aimed at retaining existing customers and persuading customers to switch from competitor products?
a. Introduction
b. Growth
c. Maturity
d. Declining
Q. The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are .
a. customer focus, cost, convenience, and communication
b. customer solution, customer cost, convenience, and communication
c. convenience, control, competition, and cost
d. competition, cost, convenience, and communication