Top 550+ Solved Marketing Management MCQ Questions Answer

From 31 to 45 of 547

Q. Which is not a level of brand loyality.

a. Brand preference.

b. Brand recognition.

c. Brand insistence.

d. Brand equity.

  • d. Brand equity.

Q. Trading up is a method of product line modification by.

a. Product line expansion.

b. Product line contraction.

c. Quality variation.

d. None of these.

  • c. Quality variation.

Q. …….goods are purchased without any planning or search effort.

a. Staple.

b. Impluse.

c. Emergency.

d. None of these.

  • b. Impluse.

Q. Revival plans to reintroduce the product in more modified form is adopted in………..stage of PLC.

a. Introduction.

b. Maturity.

c. Decline.

d. Growth.

  • c. Decline.

Q. After sales service is part of.

a. Core product.

b. Augmented product.

c. Tangible product.

d. None of these.

  • b. Augmented product.

Q. Setting price on the basis of the total cost per unit is known as……

a. Cost Based Pricing

b. Demand Based Pricing

c. Competition Based Pricing

d. Value Based Pricing

  • a. Cost Based Pricing

Q. Setting price on the basis of the competition for the product is known as……….

a. Cost Based Pricing

b. Demand Based Pricing

c. Competition Based Pricing

d. Value Based Pricing

  • c. Competition Based Pricing

Q. When a firm sets a very low price for one or more of its products with the intentionof driving its competitors out of business.

a. Predatory Pricing

b. Economy Pricing

c. Psychological Pricing

d. Penetration Pricing

  • c. Psychological Pricing

Q. Razor manufacturer will charge a low price and recoup its margin (and more) fromthe sale of the only design of blades which fit the razor. This I an example of…………….

a. Predatory Pricing

b. Economy Pricing

c. Psychological Pricing

d. Captive Product Pricing

  • c. Psychological Pricing

Q. Where sellers combine several products in the same package is known as…….

a. Psychological Pricing

b. Captive Product Pricing

c. Product Bundle Pricing

d. Promotional Pricing

  • d. Promotional Pricing

Q. When there is a large potential market for a product, the firm will adopt.

a. Skimming price policy

b. Penetration price policy.

c. Premium price policy.

d. None of these.

  • c. Premium price policy.

Q. A price reduction to buyers who pay their bills promptly is called.

a. Trade discount.

b. Cash discount.

c. Seasonal discount.

d. Quality discount.

  • b. Cash discount.

Q. -------is a system of selling goods directly to customers through a network of selfemployed people

a. Multilevel marketing

b. Whole sale marketing

c. Vertical marketing

d. None of these

  • a. Multilevel marketing

Q. The word channel is derived from the French word,

a. Cann

b. Chaan

c. Canal

d. None of these

  • c. Canal

Q. ---------- refers to duplicating the brand image of one product of promote anotherproduct of the same brand.

a. Surrogate advertising

b. Shortage advertising

c. Advocacy advertising

d. None of these

  • a. Surrogate advertising
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