Top 550+ Solved Marketing Management MCQ Questions Answer
Q. A person who purchases a product or service either for his own consumption orfor others is known as………….
a. Buyer
b. Customer
c. Consumer
d. None of these
Q. Behaviour exhibited while purchasing a car is an example of…………….
a. Dissonance Reduction Buying Behaviour
b. Variety Seeking Buying Behaviour
c. Complex Buying Behaviour
d. Habitual Buying Behaviour
Q. Which of the following is not an emotional motive
a. Vanity
b. Social acceptance
c. Curosity
d. Variety
Q. The negative feeling which arise after purchase causing inner tension is known as…..
a. Cognitive dissonance
b. Post purchase dissonance
c. Buyer’s remorse
d. All of these
Q. Sub-dividing of market into homogeneous sub-sections of customers is knownas
a. Target marketing
b. Market segmentation
c. Product differentiation
d. None of these
Q. The strategy where the producer or marketer does not differentiate between different type of customers
a. Undifferentiated Marketing
b. Differentiated Marketing
c. Concentrated Marketing
d. Customised or Personalised Marketing
Q. The concentration of all marketing efforts on one selected segment within the total market.
a. Undifferentiated Marketing
b. Differentiated Marketing
c. Concentrated Marketing
d. Customised or Personalised Marketing