Top 550+ Solved Marketing Management MCQ Questions Answer

From 541 to 547 of 547

Q. Behaviour exhibited while purchasing a car is an example of…………….

a. Dissonance Reduction Buying Behaviour

b. Variety Seeking Buying Behaviour

c. Complex Buying Behaviour

d. Habitual Buying Behaviour

  • c. Complex Buying Behaviour

Q. Which of the following is not an emotional motive

a. Vanity

b. Social acceptance

c. Curosity

d. Variety

  • d. Variety

Q. The negative feeling which arise after purchase causing inner tension is known as…..

a. Cognitive dissonance

b. Post purchase dissonance

c. Buyer’s remorse

d. All of these

  • d. All of these

Q. Sub-dividing of market into homogeneous sub-sections of customers is knownas

a. Target marketing

b. Market segmentation

c. Product differentiation

d. None of these

  • b. Market segmentation

Q. The strategy where the producer or marketer does not differentiate between different type of customers

a. Undifferentiated Marketing

b. Differentiated Marketing

c. Concentrated Marketing

d. Customised or Personalised Marketing

  • a. Undifferentiated Marketing

Q. The concentration of all marketing efforts on one selected segment within the total market.

a. Undifferentiated Marketing

b. Differentiated Marketing

c. Concentrated Marketing

d. Customised or Personalised Marketing

  • c. Concentrated Marketing
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