Top 550+ Solved Marketing Management MCQ Questions Answer
Q. Marketing Environment is
a. largely uncontrollable
b. changing fast
c. influencing marketing decisions
d. all of these
Q. Marketing that converts negative demand to positive demand is known as
a. conversional
b. maintenance
c. remarketing
d. developmental
Q. Which of the following is not included in the micro environment
a. suppliers
b. publics
c. economic
d. customers
Q. Consumers show …………… while buying their products on regular basis
a. dissonance reduction buying behaviour
b. variety seeking buying behaviour
c. complex buying behaviour
d. habitual buying behaviour
Q. “ We guarantee every product we sell” appeal to…………………motive
a. curosity
b. variety
c. quality
d. comfort
Q. The negative feeling which arise after purchase causing inner tension isknown as…..
a. cognitive dissonance
b. post purchase dissonance
c. buyer’s remorse
d. all of these
Q. Sub-dividing of market into homogeneous sub-sections of customers is known as
a. target marketing
b. market segmentation
c. product differentiation
d. none of these
Q. The essential criteria for effective segmentation is
a. homogenity
b. measurability
c. profitability
d. all of these
Q. Identifying and providing different marketing mix for each of the segments is known as……….
a. Undifferentiated Marketing
b. Differentiated Marketing
c. Concentrated Marketing
d. Customised or Personalised Marketing
Q. Serving a small market not served by competitors is known as………….
a. Local marketing
b. Niche marketing
c. Segment marketing
d. Individual marketing
Q. The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
a. Target marketing
b. Market segmentation
c. Product differentiation
d. None of these
Q. An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
a. Total market approach
b. Concentration approach
c. Multi-segment approach
d. None of these
Q. The act of creating an image about a product or brand in the consumers mind is known as……...
a. Positioning
b. Target marketing
c. Market segmentation
d. Product differentiation
Q. Positioning by emphasising the special attributes and benefits of the product is known as………..
a. Positioning by Product Attributes and Benefits
b. Positioning by Brand Endorsement
c. Positioning by use, Occasion and Time
d. Positioning by Corporate Identity