Top 550+ Solved Marketing Management MCQ Questions Answer

From 46 to 60 of 547

Q. ----------- means placement of company product or products in the minds of targetconsumers relative to the competitive products.

a. Product positioning

b. Product display

c. Product expression

d. None of these

  • a. Product positioning

Q. Many companies are now turning their attention to …………….markets.

a. Urban

b. Rural

c. world

d. none of these

  • b. Rural

Q. Markets located in the heart of the region specializing in few crops like banana,onions etc are called…..

a. Regular periodic market

b. Seasonal market

c. Daily market

d. Rural market.

  • b. Seasonal market

Q. Rural consumers are …………….

a. Price sensitive

b. less price sensitive

c. quality conscious

d. none of these

  • a. Price sensitive

Q. Marketing research is a part of ………………stage of rural marketing strategy.

a. Planning

b. execution

c. feedback

d. none of these

  • a. Planning

Q. Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as……………pricing

a. Cost plus

b. value

c. power price points

d. penetration

  • c. power price points

Q. Which of the following is not an element of service marketing mix?

a. People

b. packaging

c. process

d. physical evidence.

  • a. People

Q. …………………..is concerned with finding ways to reduce the demandtemporarily or permanently.

a. Demarketing

b. meta marketing

c. mass marketing

d. mega marketing

  • a. Demarketing

Q. Which of the following is against marketing concept ?

a. Demarketing

b. meta marketing

c. mass marketing

d. mega marketing

  • a. Demarketing

Q. ……………………is also known as buzz marketing.

a. Word of mouth marketing

b. viral marketing

c. guerilla marketing

d. morph marketing

  • a. Word of mouth marketing

Q. The term …………. Marketing was coined by Steven Jurvetson in 1997.

a. Word of mouth

b. viral

c. guerilla

d. morph

  • b. viral

Q. ………………is the marketing of a social message with a view to changebehavior of people’s habit.

a. Green marketing

b. Social marketing

c. Gaimatias marketing

d. none of these

  • b. Social marketing

Q. Buying and selling over the internet is known as……..

a. E-marketing

b. E-business

c. E-commerce

d. none of these.

  • c. E-commerce

Q. The marketing side of E-commerce is known as ……….

a. E-marketing

b. E-business

c. Interactive marketing

d. none of these

  • a. E-marketing
Subscribe Now

Get All Updates & News