Top 550+ Solved Marketing Management MCQ Questions Answer
Q. ----------- means placement of company product or products in the minds of targetconsumers relative to the competitive products.
a. Product positioning
b. Product display
c. Product expression
d. None of these
Q. Many companies are now turning their attention to …………….markets.
a. Urban
b. Rural
c. world
d. none of these
Q. Markets located in the heart of the region specializing in few crops like banana,onions etc are called…..
a. Regular periodic market
b. Seasonal market
c. Daily market
d. Rural market.
Q. Rural consumers are …………….
a. Price sensitive
b. less price sensitive
c. quality conscious
d. none of these
Q. Marketing research is a part of ………………stage of rural marketing strategy.
a. Planning
b. execution
c. feedback
d. none of these
Q. Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as……………pricing
a. Cost plus
b. value
c. power price points
d. penetration
Q. Which of the following is not an element of service marketing mix?
a. People
b. packaging
c. process
d. physical evidence.
Q. …………………..is concerned with finding ways to reduce the demandtemporarily or permanently.
a. Demarketing
b. meta marketing
c. mass marketing
d. mega marketing
Q. Which of the following is against marketing concept ?
a. Demarketing
b. meta marketing
c. mass marketing
d. mega marketing
Q. ……………. Is a strategy of entering into an unreceptive or blocked country andpractices marketing by using economic, psychological, political and public relation skills etc in that country.
a. De marketing
b. meta marketing
c. mass marketing
d. mega marketing
Q. ……………………is also known as buzz marketing.
a. Word of mouth marketing
b. viral marketing
c. guerilla marketing
d. morph marketing
Q. The term …………. Marketing was coined by Steven Jurvetson in 1997.
a. Word of mouth
b. viral
c. guerilla
d. morph
Q. ………………is the marketing of a social message with a view to changebehavior of people’s habit.
a. Green marketing
b. Social marketing
c. Gaimatias marketing
d. none of these
Q. Buying and selling over the internet is known as……..
a. E-marketing
b. E-business
c. E-commerce
d. none of these.
Q. The marketing side of E-commerce is known as ……….
a. E-marketing
b. E-business
c. Interactive marketing
d. none of these