Top 550+ Solved Marketing Management MCQ Questions Answer

From 61 to 75 of 547

Q. SEM means………..

a. Search engine marketing

b. Social environment marketing

c. save energy marketing

d. none of these.

  • a. Search engine marketing

Q. ….....is a low cost communication tool that can be easily tested, refined and rolledout.

a. Opt- in- e-mail

b. i- TV

c. i- radio

d. i-kiosks

  • a. Opt- in- e-mail

Q. Which of the following is not a risk in internet based transaction

a. eavesdropping

b. spoofing

c. encryption

d. unauthorized action.

  • c. encryption

Q. Which of the following is not a type of e-payment system.

a. ETB

b. EFT

c. E-cash

d. None of these

  • d. None of these

Q. …………….is a security protocol based on digital certificates.

a. Digital signature

b. Secure sockets layer protocol

c. Secure electronic transactions

d. None of these

  • c. Secure electronic transactions

Q. The buying process starts when a buyer recognize a  .

a. Product

b. An advertisement for the product

c. A salesperson from a previous visit

d. Problem or need

  • d. Problem or need

Q. 7p's of marketing includes

a. process

b. people

c. physical evidence

d. all of these

  • d. all of these

Q. Production concept focuses on

a. easy availability

b. quality

c. customers need

d. none of these

  • a. easy availability

Q. Porter's five forces does not includes

a. supplier power

b. buyer power

c. political power

d. competitive rivalry

  • c. political power

Q.   pricing is the approach of setting a low initial price in order to attract a largenumber of buyers quickly and win a large market share.

a. Market-skimming

b. Value-based

c. Market-penetration

d. Leader

  • c. Market-penetration
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