Top 550+ Solved Marketing Management MCQ Questions Answer
Q. SEM means………..
a. Search engine marketing
b. Social environment marketing
c. save energy marketing
d. none of these.
Q. ………………marketing refers to achieving marketing objectives throughapplying digital technologies such as web sites.
a. Internet
b. digital
c. email
d. viral
Q. Word of mouth marketing through electronic channels like email, internet etc isknown as ……….
a. Internet
b. digital
c. email
d. viral
Q. ….....is a low cost communication tool that can be easily tested, refined and rolledout.
a. Opt- in- e-mail
b. i- TV
c. i- radio
d. i-kiosks
Q. Which of the following is not a risk in internet based transaction
a. eavesdropping
b. spoofing
c. encryption
d. unauthorized action.
Q. A digital analog of various forms of payment backed by a bank or financialinstitution is …………….
a. ETB
b. EFT
c. E-cash
d. E-money
Q. Which of the following is not a type of e-payment system.
a. ETB
b. EFT
c. E-cash
d. None of these
Q. …………….is a security protocol based on digital certificates.
a. Digital signature
b. Secure sockets layer protocol
c. Secure electronic transactions
d. None of these
Q. I am willing to buy a sport car but I do not have enough money to buy it. It is a
a. Demand
b. Desire
c. Need
d. Want
Q. The buying process starts when a buyer recognize a .
a. Product
b. An advertisement for the product
c. A salesperson from a previous visit
d. Problem or need
Q. Porter's five forces does not includes
a. supplier power
b. buyer power
c. political power
d. competitive rivalry
Q. pricing is the approach of setting a low initial price in order to attract a largenumber of buyers quickly and win a large market share.
a. Market-skimming
b. Value-based
c. Market-penetration
d. Leader
Q. In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the
a. Introduction
b. Growth
c. Maturity
d. Decline