Top 550+ Solved Marketing Management MCQ Questions Answer
Q. The firm uses any existing brand to introduce in market as a new product brand is classified as
a. Brand extension
b. Sub brand
c. parent brand
d. product extension
Q. When the companies combine existing brand with new brands, the brands are called
a. Parent brand
b. Product extension
c. brand extension
d. sub brand
Q. The pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as
a. Push pricing strategy
b. Market Penetration pricing
c. Market skimming pricing
d. Quality leadership pricing
Q. Which of the following is not a type of decision usually made during the product development stage?
a. Branding
b. product positioning
c. Packaging
d. Product Screening
Q. A is a detailed version of the idea stated in meaningful Consumer terms.
a. Product idea
b. Product image
c. Product concept
d. Product feature
Q. The purpose of supply chain management is
a. provide customer satisfaction
b. improve quality of a product
c. integrating supply and demand management
d. increase production
Q. Promotion mix includes Sales Promotion, Personal Selling, Advertising and
a. Marketing
b. Sales
c. Publicity
d. None of these
Q. Which among the following is a Pull Strategy?
a. Trade promotion
b. Consumer Promotion
c. Sales Force Promotion
d. None of these
Q. The strategy that encourages dealers and distributors to sell a product is known as
a. Push
b. Pull
c. Combination
d. Marketing
Q. Creating image of product in the minds of target group is called
a. Marketing
b. positioning
c. Branding
d. Popularising
Q. Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights
a. Advertising clutter
b. Corporate Social Responsibility
c. Advertising revolution
d. Mass advertising
Q. After concept testing, a firm would engage in which stage for developing and marketinga new product?
a. Marketing strategy development
b. Business analysis
c. Product development
d. Test marketing
Q. Which one of the following is NOT the stage that customers go through in the process of adopting a
a. Awareness
b. Interest
c. Evaluation
d. Culture
Q. Which one of the following concepts is a useful philosophy in a situation when the product’s cost is too high and marketers look for ways to bring it
a. Selling concept
b. Product concept
c. Production Concept
d. Marketing Concepts
Q. Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?
a. Customer perceived value
b. Marketing myopia
c. Customer relationship management
d. Customer satisfaction