Top 550+ Solved Marketing Management MCQ Questions Answer
Q. FMCG stands for
a. Functional mid priced consumer goods
b. Functional mid priced consumer goods
c. Financial moving consumer goods
d. Fast mid priced consumer goods
Q. Markup pricing is also called as .
a. Cost pricing
b. Marginal priced
c. Cost plus pricing
d. Cost based pricing
Q. Free samples is given to consumers in case of.
a. Personal selling
b. Sales promotion
c. Advertising
d. Publicity
Q. Age, income, gender are grouped under .
a. Geographic segmentation
b. Demographic segmentation
c. Psycho graphical segmentation
d. Behavioural segmentation
Q. Life Style, personality, attitude are grouped under .
a. Geographic segmentation
b. Demographic segmentation
c. Psycho graphical segmentation
d. None of these
Q. A firm identifies the target market, needs and wants of customers through
a. Marketing research
b. Planning
c. Concepts
d. Segmentation.
Q. Demographic segmentation refers to .
a. The description of the people and the place in society.
b. The description of the people’s purchasing behavior
c. The location where people liv
d. Geographic regions.
Q. Which of the following is central to any definition of marketing.
a. Making a project
b. Making a sale
c. Customer relationship
d. Transactions.
Q. Which of the following reflects the marketing concept philosophy?
a. “ you won’t find a better deal anywhere”.
b. ”When it’s profits versus customers needs, profits will always win out”.
c. “We are in the business of making and selling superior product”.
d. ”We won’t have a marketing department, we have a customer department”.
Q. What is price skimming?
a. Setting an initially high price which falls as competitors enter the market.
b. Setting a high price which consumers perceive as indicating high quality.
c. Setting a low price to “Skim off” a large number of consumers.
d. noe
Q. Setting a price below that of the competition is called.
a. Skimming
b. Competitive pricing
c. Penetration pricing.
d. none
Q. Bundle pricing is.
a. Providing a bundle of benefits for one price.
b. Packaging a group of products together.
c. Providing a group of prices for one product category.
d. none
Q. Which of the following is not included in the function of physical supply:
a. Standardization
b. Storage
c. Packaging
d. Transportation.
Q. The factors that affect marketing policies, decisions and operations of a business constitute.
a. Marketing control
b. Marketing mix
c. Marketing environment
d. None of these.