Top 550+ Solved Marketing Management MCQ Questions Answer
Q. Which of the following is not part of demographic segmentation?
a. Age
b. Income
c. Education
d. Interest.
Q. The word positioning was coined by.
a. All Ryes and Jack Trout
b. Philip otter
c. Petra Ducker
d. None of them.
Q. The only revenue producing element in the marketing mix is .
a. Product
b. Price
c. Place
d. Promotion.
Q. When there is a large potential market for a product, the firm will adopt:
a. Skimming price policy
b. Penetration price policy
c. Premium price policy
d. None of these.
Q. Direct marketing is found more suitable to which of the following products.
a. Agricultural products
b. TV
c. Shoes
d. Vacuum cleaner.
Q. Which company is the pioneer in direct marketing.
a. Johnson&Johnson
b. Eureka Forbes
c. Avon cosmetics
d. Cypla.
Q. Which of the following is not an element of promotion mix?
a. Branding
b. Advertisement
c. Sales promotion
d. Personal selling.
Q. Which one of the following is not a sales promotion tool:
a. Advertisement
b. Discount
c. Dealer contest
d. Consumer contest.
Q. The process of direct communication between the sales person and a prospect is called:
a. Direct marketing
b. Personal selling
c. Advertising
d. None of these.
Q. M P R stands for:
a. Managing public relations
b. Measuring public relations
c. Marketing public relations
d. Monitoring public relations.
Q. Which of the following is not a characteristic of service marketing:
a. Intangibility
b. Reparability
c. Heterogeneity
d. Perish ability.
Q. Medical treatment with ayurvedic Massage is an example of:
a. Pure tangible
b. Hybrid
c. Pure service
d. None of these.
Q. Which of the following is not an element of service marketing mix?
a. Hospital
b. Banking
c. Insurance
d. None of these.
Q. Which of the following is not an element of service marketing mix?
a. People
b. Packaging
c. Process
d. Physical evidence.
Q. Which of the following statements is correct?
a. Marketing is the term used to refer only to the sales function within a firm
b. Marketing managers usually don't get involved in production or distribution decisions
c. Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole
d. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large