Top 550+ Solved Marketing Management MCQ Questions Answer
Q. Which of the following is NOT an element of the marketing mix?
a. Distribution
b. Product
c. Target market
d. Pricing
Q. Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because
a. The competitors may be violating the law and can be reported to the authorities
b. The actions of competitors may threaten the monopoly position of the firm in its industry
c. The actions of competitors may create an oligopoly within an industry
d. New product offerings by a competitor with the resulting competitive variations may require adjustments to one or more components of the firm's marketing mix
Q. ______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.
a. Environmental scanning
b. Stakeholder analysis
c. Market sampling
d. Opportunity analysis
Q. The strategy where the producer or marketer does not differentiate betweendifferent type of customers
a. undifferentiated marketing
b. differentiated marketing
c. concentrated marketing
d. customised or personalised marketing
Q. The concentration of all marketing efforts on one selected segment within thetotal market.
a. undifferentiated marketing
b. differentiated marketing
c. concentrated marketing
d. customised or personalised marketing
Q. Identifying and providing different marketing mix for each of the segments isknown as……….
a. undifferentiated marketing
b. differentiated marketing
c. concentrated marketing
d. customised or personalised marketing
Q. Civil engineers designing flats, villas, bridges etc.are an example of….
a. undifferentiated marketing
b. differentiated marketing
c. concentrated marketing
d. customised or personalised marketing
Q. Shiny hair in case of a shampoo is a ……………….utility
a. primary
b. evolved
c. generic
d. none of these
Q. Which of the following is not an element of demographic segmentation
a. family size
b. population density
c. income
d. religion
Q. Motives which are driven by learning, perception and attitude are known as..
a. emotional motives
b. patronage motives
c. psychological motives
d. rational motives
Q. The process of assessing the relative worth of different market segmentsand selecting one or more segments in which to compete is called
a. target marketing
b. market segmentation
c. product differentiation
d. none of these
Q. An organisation directs its marketing efforts at two or more segments bydeveloping a marketing mix for each segment.
a. total market approach
b. concentration approach
c. multi-segment approach
d. none of these
Q. Which of the following are the elements of product positioning
a. the product
b. the company
c. the consumer
d. all of these
Q. Using the names of company’s powerful brands for line extentions is…..
a. positioning by product attributes and benefits
b. positioning by brand endorsement
c. positioning by use, occasion and time
d. positioning by corporate identity
Q. The companies that have become a tried and trusted household name are
a. positioned by product attributes and benefits
b. positioned by brand endorsement
c. positioned by use, occasion and time
d. positioned by corporate identity