Top 550+ Solved Marketing Management MCQ Questions Answer
Q. Positioning by emphasising the special attributes and benefits of the product isknown as………..
a. positioning by product attributes and benefits
b. positioning by brand endorsement
c. positioning by use, occasion and time
d. positioning by corporate identity
Q. Anything that has the ability to satisfy a consumer need is known as……
a. price
b. package
c. product
d. promotion
Q. Products adapted to the perceived unique characteristics of national markets
a. local products
b. multinational products
c. international products
d. global products
Q. Products seen as having extension potential into other markets
a. local products
b. multinational products
c. international products
d. global products
Q. Products seen as only suitable in one single market
a. local products
b. multinational products
c. international products
d. global products
Q. Products designed to meet global segments
a. local products
b. multinational products
c. international products
d. global products
Q. Brands owned and developed by producers are known as
a. manufacturer brands
b. individual brands
c. family brands
d. dealer
Q. Which of the following is not a limitation of branding
a. it is expensive
b. it reduces selling efforts
c. it promotes unfair competition
d. it leads to brand monopoly
Q. The only revenue producing element in the marketing mix is.
a. product.
b. price.
c. place.
d. promotion.
Q. Brands add value for both customers and the firm by
a. facilitating purchase.
b. establish loyality.
c. both (a) and (b).
d. none of these.
Q. Which of the following is not a component of brand equity.
a. brand awareness.
b. brand association.
c. brand loyality.
d. brand cohorts.
Q. When companies make marketing decisions by considering consumers' wants and the longrun interests of the company, consumer, and the general population, they are practicing which of the following principles?
a. Innovative marketing
b. Consumer-oriented marketing
c. Value marketing
d. Societal marketing
Q. The ______________ holds that consumers will favour products that are available and highly affordable (therefore, work on improving production and distribution efficiency).
a. Product concept
b. Production concept
c. Production cost expansion concept
d. Marketing concept