Top 550+ Solved Marketing Management MCQ Questions Answer
Q. The term marketing refers to:
a. New product concepts and improvements
b. Advertising and promotion activities
c. A philosophy that stresses customer value and satisfaction
d. Planning sales campaigns
Q. The term "marketing mix" describes:
a. A composite analysis of all environmental factors inside and outside the firm
b. A series of business decisions that aid in selling a product
c. The relationship between a firm's marketing strengths and its business weaknesses
d. A blending of four strategic elements to satisfy specific target markets
Q. Early adopters of which opinion leaders are largely comprised of and tend to be ______________
a. Generalized; that is, they tend to lead the group on most issues
b. More likely to buy new products before their friends do and voice their opinions about them
c. From the upper class; people from other classes are more likely to be followers
d. Quiet, withdrawn people who don't make fashion statements or take risks easily
Q. A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period.
a. Production
b. Sales
c. Marketing
d. Relationship
Q. Today's marketers need ______________
a. Neither creativity nor critical thinking skills
b. Both creativity and critical thinking skills
c. Critical thinking skills but not creativity
d. Creativity but not critical thinking skills
Q. The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________
a. Marketing strategy.
b. Marketing control.
c. Marketing analysis.
d. Marketing implementation
Q. Segmentation is the process of:
a. Dividing the market into homogenous groups
b. Selecting one group of consumers among several other groups
c. Creating a unique space in the minds of the target consumer
d. None of these
Q. Good marketing is no accident, but a result of careful planning and _____________.
a. Execution
b. Selling.
c. Research.
d. Strategies.
Q. The traditional view of marketing is that the firm makes something and then ______________ it.
a. Markets.
b. Sells.
c. Prices.
d. Services.
Q. A true definition of a product is the detailed version of the product only if it is stated in
a. Meaningful marketer view
b. Meaningful supplier view
c. Meaningful consumer view
d. Meaningful Manager view
Q. A version of products containing only those features which are absolutely necessary for itto function.
a. Expected Product
b. Augmented Product
c. Generic Product
d. Potential product
Q. _________________________ outline the planned price, marketing budget, distribution and describe the target market, planned product positioning, profit goals, market share, sales for the first few years.
a. Product development
b. Business analysis
c. Marketing strategy
d. Test Market
Q. What would be the assumed percentage of newly launched product, will sure fail and cannot achieve their potential to survive?
a. Up to 90%
b. Up to 80%
c. Up to 70%
d. Up to 60%
Q. The cost, potential sale, profit of the offering is calculated at different price levels in______________ stage of “Product Development Process”.
a. Evaluation
b. Testing
c. Idea screening
d. Idea generation
Q. Encourage all stakeholders like customers, dealers, employees etc to send ideas to the idea manager and formally recognize the program to reward best new ideas is characteristic of which stage in the “New Product Development Process”.
a. Idea generation
b. Idea screening
c. Testing
d. Development