Top 550+ Solved Marketing Management MCQ Questions Answer
Q. Strategies that are used for new product pricing are called which of the following?
a. Market-skimming pricing and Market-penetration pricing
b. Market-skimming pricing and Market-product pricing
c. Market-segmentation pricing and Market-penetration pricing
d. None of the above
Q. What is captive product pricing?
a. Setting prices across an entire product line
b. Pricing bundles of products sold together
c. Pricing products that must be used with the main product
d. Pricing low-value by-products, to get rid of them
Q. Target pricing is the same as finding out an ideal starting selling price?
a. TRUE
b. FALSE
c. none
d. all
Q. When initiating price changes the company must anticipate possible reactions from bothbuyers and competitors.
a. True
b. False
c. none
d. all
Q. The firm uses any existing brand to introduce in market a new product, the brand is classified as:
a. Brand extension
b. Sub-brand
c. Parent brand
d. Product extension
Q. The pricing objectives are
a. Maximum current profit, market share and market skimming
b. Survival
c. Product quality leadership
d. All of the above
Q. Product quality leadership is based on
a. High quality and low pricing
b. High quality and premium pricing
c. Low quality and premium pricing
d. None of the above
Q. The process of setting a low initial price for attracting a large number of buyers quickly to cover a large market share is known as
a. Going-rate pricing
b. Penetration pricing
c. Value based pricing
d. Skimming pricing
Q. ______________ is not a function of wholesaler
a. Warehousing
b. Transporting
c. Risk bearing
d. None of these
Q. _____________are retail stores owned by a group of consumers themselves
a. Super Bazar
b. Shopping mall
c. Consumer co-operative store
d. None of these
Q. _____________means moving of finished goods from one end of a producer to consumer.
a. Exchange of goods
b. Transfer of goods
c. Physical distribution
d. None of these
Q. ______________ are the retailers who have no fixed place of business.
a. Large scale retailers
b. Itinerant retailers
c. Small scale retailers
d. None of these
Q. In a small market, ______________ is better.
a. Three level channel
b. Two level channel
c. Direct marketing
d. All of these
Q. Smaller companies tying up with leading companies to distribute through its network isknown as ______________ Distribution.
a. Syndicated
b. selective
c. exclusive
d. intensive
Q. ______________ factor is not considered as an important one while selecting channel ofdistribution
a. Product
b. Market factor
c. Colour
d. None of these