Top 550+ Solved Marketing Management MCQ Questions Answer
Q. ______________ are generally food stores that are much smaller in size than supermarkets.
a. Convenient store
b. Discount store
c. Specialty store
d. None of these
Q. ______________ are those who obtain title to goods with a view to selling them at profit
a. Merchant middlemen
b. Agent middle men
c. Facilitators
d. All of these
Q. The retailer sells goods in ______________
a. Huge quantity
b. Small quantity
c. Not sufficient
d. None of these
Q. ______________ marketing uses telecommunication devices to reach prospective customers
a. Direct marketing
b. Telemarketing
c. Catalogue marketing
d. All of these
Q. ______________ means the set of marketing intermediaries through which the goods flowfrom the producer to consumer.
a. Channel of distribution
b. Direct marketing
c. Intensive distribution
d. None of these
Q. Marketers can enhance the consumers' ability to access knowledge structures by ________________
a. using loud music
b. using colorful ads
c. employing verbal framing
d. repeating brand information
Q. All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as ______________________
a. Sponsorship
b. Advertising
c. personal selling
d. sales promotion
Q. A detergent that advertises how clean it gets clothes is appealing to the ___________________ consumer need
a. Functional
b. Symbolic
c. Biological
d. Utilitarian
Q. Which of the following is NOT a requirement for setting advertising objectives?
a. Objectives must be stated in terms of profits.
b. Objectives must be realistic.
c. Objectives must be internally consistent.
d. Objectives must be clear and in writing.
Q. The series of steps that must be followed by salespersons is classified as:
a. Marketing process
b. Selling process
c. Intermediation process
d. Nominal process
Q. The promotion tools such as sweepstakes, event sponsorship, samples and coupons are classified in category of:
a. Organizational Promotion
b. Consumer Promotions
c. Inbound Promotion
d. Outbound Promotion
Q. The consumer promotion technique in which customer purchase proof is sent to manufacturer which then refunds some part of price is called:
a. Cash refund
b. Coupon
c. Sample
d. Premium
Q. The short-term benefit given to the customers to attract more customers is called:
a. Sales Promotion
b. Inbound Promotion
c. Outbound Promotion
d. Organizational Promotion
Q. _____________________ is irregular in nature.
a. Promotion mix
b. Sales promotion
c. Trade promotion
d. Discount coupon
Q. Which type of promotional tool is nonpublic, immediate, interactive and customized?
a. Indirect marketing
b. Direct marketing
c. Viral marketing
d. E-commerce