Top 550+ Solved Marketing Management MCQ Questions Answer
Q. The best promotional tool in any marketing is ___________________________
a. Word of mouth publicity
b. Self-liquidating promotion
c. Push promotion
d. Dealers promotion method
Q. “Sales promotion means any steps that are taken for the purpose of obtaining or increasing sales” was stated by
a. Kollar and Clark
b. Hanson
c. Bordan
d. AHR Detens
Q. The producer gives a guarantee to the consumer that they will maintain the product in proper condition during a certain period is known as
a. Pre sales service
b. After sales service
c. Marketing method
d. Sales promotion
Q. The customer gets an offer of gift on some fixed date and the winners are announced through draw is called:
a. Lucky draw
b. Instant draw and assigned gift
c. Quantity gifts
d. Rebate
Q. The concept of marketing mix was developed by ________.
a. N. H Borden
b. Philip Kotler
c. Stanton
d. W. Anderson
Q. ________ takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties.
a. Marketing management
b. Forecasting
c. Segmentation
d. Targeting
Q. Marketing management is ________.
a. Managing the marketing process
b. Monitoring the profitability of the company’s products and services
c. Selecting target markets
d. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
Q. “Many people want BMW, only few are able to buy” his is an example of…..
a. Need
b. Want
c. Demand
d. Status
Q. Consumer expenditures are affected by ________.
a. Savings
b. Debt
c. Credit availability
d. All of the above
Q. Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment. Which of the following would NOT be among Porter’s five forces?
a. Industry competitors
b. Technological partners
c. Substitutes
d. Buyers
Q. Which of the following statements is true?
a. Psychographic segmentation divides buyers into groups based on their knowledge, attitude or responses to a product
b. Target market; a set of buyers sharing common needs or characteristics that the company decides to serve
c. Demographic segmentation divides buyers into different groups based on a social grade, lifestyle or personality characteristics
d. None of the above
Q. In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers.
a. Group
b. Mass
c. General
d. Segmented
Q. The major segmentation variables for consumer markets, refers to which of the following?
a. Geographic, density, psychographic, behavioral
b. Gender, demographic, psychographic, lifestyle
c. Geographic, demographic, psychographic, behavioral
d. None of the above
Q. The marketing mix consists of; -6
a. Product, physical evidence, place, process
b. Process, price, place, packaging
c. People, process, place, promotion
d. Product, place, promotion, place