Q. Which of the following statements is true? (Solved)
1. Psychographic segmentation divides buyers into groups based on their knowledge, attitude or responses to a product
2. Target market; a set of buyers sharing common needs or characteristics that the company decides to serve
3. Demographic segmentation divides buyers into different groups based on a social grade, lifestyle or personality characteristics
4. None of the above
- c. Demographic segmentation divides buyers into different groups based on a social grade, lifestyle or personality characteristics