Top 550+ Solved Marketing Management MCQ Questions Answer
Q. Increasing the features and quality you offer is a decision made by which marketing mix?
a. Product
b. Price
c. Promotion
d. Place
Q. Segmentation of international markets on the basis of common languages, religions and customs is example of
a. geographic location
b. cultural factors
c. economic factors
d. political and legal factors
Q. A value proposition is the full _______ of a _______ - the full mix of benefits upon which it is positioned.
a. package, product
b. positioning, brand
c. positioning, retailer
d. package, retailer
Q. The term "marketing mix" describes:
a. A composite analysis of all environmental factors inside and outside the fir
b. A series of business decisions that aid in selling a product
c. The relationship between a firm's marketing strengths and its business weaknesses
d. A blending of four strategic elements to satisfy specific target markets
Q. Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of:
a. Pricing
b. Distribution
c. Product development
d. Promotion
Q. USP stands for which of the following?
a. Unique segmentation proposition
b. Unique selling positioning
c. Unique selling proposition
d. None of the Above
Q. Which of the following environments examines institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors?
a. Cultural
b. Demographic
c. Economic
d. Technological
Q. Which of the following is NOT part of the external marketing environment?
a. Political
b. Legal
c. Product
d. Socio-cultural
Q. A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its:
a. Socio-cultural environment
b. Political environment
c. Economic environment
d. Competitive environment
Q. Targeting affluent customers with luxurious goods is an example of
a. Geographic segmentation
b. Income segmentation
c. Psychographic segmentation
d. Behavioral segmentation
Q. The process of collecting information about the external marketing environment is
a. Environmental management
b. Environmental scanning
c. Marketing management
d. Marketing research
Q. The most formal definition of marketing is ________.
a. Meeting needs profitably
b. Identifying and meeting human and social needs
c. The four Ps (product, price, place, promotion)
d. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders