Top 550+ Solved Marketing Management MCQ Questions Answer
Q. Which of the following would be the best illustration of a subculture?
a. A religion.
b. A group of close friends.
c. Your university.
d. Your occupation.
Q. The ________ is a tool for identifying ways to create more customer value.
a. Value chain
b. Customer survey
c. Brand loyalty index
d. Promotion channel
Q. Good marketing is no accident, but a result of careful planning and ________.
a. execution
b. selling
c. strategies
d. research
Q. Marketing management is ________.
a. managing the marketing process
b. monitoring the profitability of the company’s products and services
c. the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
d. developing marketing strategies to move the company forward
Q. Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of which one of the following?
a. An image
b. A service
c. A good
d. An idea
Q. Marketers often use the term ________ to cover various groupings of customers.
a. people
b. buying power
c. demographic segment
d. market
Q. The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products.
a. production
b. selling
c. marketing
d. holistic marketing
Q. ________ is the father of modern marketing.
a. Peter Drucker
b. Philip Kotler
c. Neil Armstrong
d. Maslow
Q. The product mix pricing technique through which companies develop product lines for pricing instead of single products is classified as
a. by-product pricing
b. optional-feature pricing
c. product line pricing
d. Two-part pricing
Q. The concept of product mix which refers to wide range of product lines carried by the company is classified as
a. width of product mix
b. length of product mix
c. depth of product mix
d. consistency of product mix
Q. In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as
a. product line consistency
b. product line width
c. product line length
d. product line depth
Q. The ________ of a product mix refers to how many variants are offered of each product in the line.
a. Width
b. Length
c. Depth
d. Consistency
Q. The pricing technique used by sellers while selling individual products in bundles is
a. optional-feature pricing
b. pure bundling pricing
c. mixed bundling pricing
d. pure bundling pricing
Q. Pricing cues such as sale signs and prices that end in 9 become more influential when ________.
a. Consumer price knowledge is poor
b. Items are purchased frequently
c. Items have been on the market a long time
d. Prices are consistent year-round