Top 550+ Solved Marketing Management MCQ Questions Answer
Q. In market-penetration pricing, the company’s objective is to ________, believing that higher sales volume will lead to lower unit costs and higher long-run profits.
a. Block competitive launches
b. Maximize their market share
c. Minimize their market share
d. Maximize volume
Q. To maximize market share, a firm may use _____________ pricing, which is based on the theory that as sales volume increases, unit costs will decrease.
a. Market-penetration
b. Market-skimming
c. Value pricing
d. Demand pricing
Q. Consumers ________ low-cost products or items they buy infrequently.
a. Prefer the lowest total cost of ownership of
b. Are ambivalent to prices of
c. Are more price sensitive to
d. Are less price sensitive to
Q. Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called
a. Diffusion analysis
b. Use test
c. Concept test
d. Test marketing
Q. At the Melting Moments, an ice cream parlor, customers place their orders, watch their ice- cream sundaes being prepared, and then quickly eat the sundaes in the store before the ice cream melts. This is an example of a characteristic of services known as
a. Inseparability
b. Intangibility
c. Heterogeneity
d. Perishability
Q. Raw materials such as forest and food are termed as a.
a. Infinite resources
b. Finite resources
c. Finite renewable resources
d. Finite nonrenewable resources
Q. The optional-feature pricing, captive-product pricing, product-bundling pricing and byproduct pricing are considered as the techniques of
a. product mix pricing
b. line stretching pricing
c. line filling pricing
d. line deepening pricing
Q. Which of the following is not one of the problems typically associated with secondary data?
a. It is too expensive to obtain
b. It may not be current
c. It may not exist
d. It may not be impartial
Q. Primary data can be collected through all the four ways except –
a. Observation
b. Surveys
c. Focus group
d. Chatting
Q. The research instruments that a marketing researcher can make use of area.
a. Questionnaires, Qualitative measure and mechanical devices
b. Questionnaires, experimental research and behavioral data
c. Questionnaires, qualitative measure and experimental research
d. Qualitative measure, Experimental research and survey research
Q. Intercept interviews involves
a. Asking questions and recording observations
b. Seeking an appointment from respondents and paying some incentive for being interviewed.
c. Stopping people at a shopping mall and requesting an interview.
d. Calling up people and requesting an interview
Q. In PLC stages, the stage in which sales and profits declines is called
a. decline stage
b. less improved stage
c. product maturity stage
d. non-innovative stage
Q. The customers in growth stage of life cycle of products are classified as:
a. Innovators
b. early adopters
c. middle majority customers
d. laggards
Q. The total length of each product line is divided by number of product lines which is carriedby the company to calculate
a. average width of product mix
b. average length of product mix
c. average depth of product mix
d. consistency of product mix
Q. Whenever a new product eliminates another product because of its improvements, suchas CDs to Cassettes, this phenomenon is referred as
a. Improvements
b. Creative destruction
c. Creative construction
d. Improvement destruction