Top 550+ Solved Marketing Management MCQ Questions Answer
Q. The pricing technique in which variable fee is charged with a fixed fee are called as
a. product line pricing
b. Two-part pricing
c. by-product pricing
d. optional-feature pricing
Q. Which of the following stages is not included in AIDAS theory?
a. Gaining interest
b. Evaluation
c. Securing attention
d. Inducing action
Q. The pricing technique is used by sellers that offer their products in the bundles only is classified as
a. pure bundling pricing
b. mix bundling pricing
c. Two-part bundle pricing
d. optional-feature pricing
Q. The customer will judge the offering by three basis elements: ________, services mix and quality, and price.
a. Performance
b. Salespeople
c. Price
d. Product features and quality
Q. The five product levels constitute a ________. At each level more, customer value is added.
a. Customer-augmented product
b. Customer consumption system
c. Customer value-hierarchy
d. Customer-perceived value
Q. Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use.
a. Customer value hierarchy
b. Expected
c. Augmented
d. Durability
Q. A firm that bases its price on how it thinks the competitors will price, rather than on its own costs or demand, in order to win a contract is most likely using
a. Going-rate pricing
b. Cost-plus pricing
c. Perceived-value pricing
d. Sealed-bid pricing
Q. ____________ is the amount of money charged for a product or service.
a. Price
b. Accountancy
c. Demand
d. Value
Q. _____________ is the sum of the values that consumers exchange for the benefits of having or using the product or service.
a. Price
b. Elasticity
c. Demand
d. Value estimate
Q. Throughout most of history, prices were set by ____________.
a. Fixed-price policies constructed by sellers
b. Negotiation between buyers and sellers
c. Governments and regulatory agencies
d. Ruling monarchs
Q. A ____________ policy means that a firm sets one price for all buyers in a given product or service line.
a. Fixed-price
b. Variable-price
c. Dynamic-price
d. Standard-price
Q. Marketing channel that involves no intermediaries to make their products available to final buyers is classified as
a. direct channel
b. indirect channel
c. flexible channel
d. static channel
Q. Process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as
a. marketing logistics network
b. supply chain management
c. delivery network
d. physical distribution network
Q. In marketing channels, conflict occurs in marketing channels working at same level is classified as
a. steep conflict
b. slope conflict
c. vertical conflict
d. horizontal conflict
Q. Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as
a. supply chain management
b. marketing channels
c. delivery channels
d. value delivery network