Top 550+ Solved Marketing Management MCQ Questions Answer
Q. In marketing intermediaries, way of distribution in which few dealers distribute company's product in selective territories is classified as
a. selective distribution
b. intensive distribution
c. inclusive distribution
d. exclusive distribution
Q. Avon, Amway, and Tupperware use which of the following forms of channeldistribution?
a. direct marketing channel
b. indirect marketing channel
c. forward channel
d. fashion channel
Q. From the economic system’s point of view, the role of marketing intermediaries is to transform:
a. Raw products into finished products.
b. Consumer needs into producer needs.
c. Consumer needs and wants into product desires.
d. Assortments of products made by producers into the assortments wanted by consumers.
Q. Through their contacts, experience, specialization, and scale of operation, ______________ usually offer the firm more than it can achieve on its own.
a. manufacturers
b. producers
c. direct marketers
d. intermediaries
Q. Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms?
a. direct marketing channel
b. indirect marketing channel
c. horizontal channel
d. synthetic channel
Q. Using manufacturer’s representatives or sales branches is usually a characteristic of whichof the following channel forms?
a. business marketing channels
b. customer marketing channels
c. service marketing channels
d. direct marketing channels
Q. Transporting and storing goods is part of which of the following marketing channel functions?
a. negotiation
b. physical distribution
c. contact
d. matching
Q. The benefits of marketing channels are……….
a. Cost saving
b. Time saving
c. Financial support given
d. All of above
Q. With respect to a channel of distribution, the number of intermediary levels within the channel indicates the ____________ of a channel.
a. width
b. depth
c. length
d. similarity
Q. Independent firms at different channel levels integrate their programs on a contractual basis to achieve systemic economies and increased market impact are known as……….
a. Corporate vertical marketing systems
b. Contractual vertical marketing systems
c. Administered vertical
d. None of the above
Q. Which of the following statements about the sales force in the 21st century is true?
a. Sales managers will use a hands-off approach and let the professional salesperson be his or her own boss
b. Transactional exchanges no longer occur
c. Sales management must be smart and nimble and provide technology-centered solutions to support the sales effort
d. Salespeople make little use of the Internet because they realize the importance of the personal touch
Q. When channel members assume responsibility for one or more of the marketing flows over at least two separate levels of distribution manufacturing and wholesaling, in fact, such systems are synonymous with both forward and backward vertical integration is known as…………
a. Corporate vertical marketing systems
b. Contractual vertical marketing systems
c. Administered vertical marketing systems
d. None of the above
Q. The difference between transactional selling and relationship selling is
a. In transaction, selling buyers must pay cash
b. In relationship selling, buyers and sellers must be related
c. In transaction selling, sellers provide greater service
d. In relationship selling, sellers work to provide value to their customers