Top 550+ Solved Marketing Management MCQ Questions Answer
Q. A ______________ is a set of interdependent organizations involved in the process of making a product or service available for use of consumption by the consumer or business user.
a. retailer
b. wholesaler
c. distribution channel
d. middleman
Q. The work of setting up objectives for selling activities, determining and scheduling the steps necessary to achieve these objectives is known as………….
a. Selling
b. Sales policy
c. Sales programme
d. Sales planning
Q. Karen is studying the potential for selling her company's products in China. As part of her analysis, she is assessing the number, types and availability of wholesalers and retailers. Karen is studying the country's
a. Natural conditions
b. Technological feasibility
c. Social and cultural norms
d. Distribution structure
Q. Mr. Narayan, the new national sales manager is learning about the internal organizational environment in her company. She will learn about all the following EXCEPT
a. Human resources
b. Financial resources
c. Service capabilities
d. Social and cultural environment
Q. Which is not a strategic role of sales management?
a. Tracking
b. Reporting
c. Delivery
d. Optimizes distribution
Q. John, the sales manager for a building materials company, knows the customers in one profitable sales territory, are particularly hostile to women sales reps. John faces an ethical dilemma primarily in the area of:
a. Determining compensation and incentives
b. Equal treatment in hiring and promotion
c. Respect for individuals in supervisory and training programs
d. Fairness in the assignment of sales territories
Q. Reorder point tells
a. When to order
b. How much to order
c. When the order will reach
d. All of the above
Q. Which of the following is not an area of responsibility for a logistics manager?
a. Inventory
b. Marketing
c. Information systems
d. Warehousing
Q. Which of the following should be the first step in designing a marketing channel?
a. Exploring international opportunities
b. Evaluating intermediaries
c. Identifying what consumers want from the channel
d. Identifying channel objectives
Q. Which type of product might require a more direct marketing channel to avoid delays and too much handling?
a. products in their decline stage
b. products in their maturity stage
c. perishable products
d. high-priced products
Q. The process of getting goods from manufacturers to customers has traditionally been known as ………….
a. Physical Distribution
b. Promotion
c. Advertising
d. Branding
Q. Managing both downstream and upstream flows and related information among suppliers, manufacturers, resellers and final consumers is known as ………….
a. Supply Chain Management
b. Promotion
c. Advertising
d. Branding
Q. An efficient physical distribution system is needed ----.
a. To reduce the costs of distribution
b. To increase the costs of distribution
c. To streamline the promotion process
d. To create awareness in consumers’ mind about the product
Q. Distribution logistics begin with a ----.
a. Customer order
b. Assembling
c. Packaging
d. Dispatch of goods to consumers