Top 550+ Solved Marketing Management MCQ Questions Answer
Q. Combination of rail and trucks is called ----.
a. Piggyback
b. Fishback
c. Train ship
d. Warehouse
Q. Considering promotional mix, method of giving short term incentives to encourage sale of particular market offering is classified as
a. sales promotion
b. personal selling
c. public relations
d. advertising
Q. According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called
a. sales promotion
b. personal selling
c. public relations
d. advertising
Q. Considering promotional mix, paid, non-personal promotion of ideas or market offeringsby some specific sponsor is classified as
a. public relations
b. advertising
c. sales promotion
d. personal selling
Q. Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called
a. promotion mix
b. marketing communication mix
c. strategic buyer behavior mix
d. both a and b
Q. According to promotional mix, method which focuses on building relationships with individual customers to maintain lasting relationship is called
a. sales promotion
b. offline promotion
c. direct channeling
d. direct marketing
Q. Major strategies regarding promotion mix are
a. pull and push strategy
b. rational and moral selling strategy
c. direct strategy
d. indirect strategy
Q. Promotion strategy in which producers promotes goods to final customers by using sales force is classified as
a. rational selling strategy
b. push strategy
c. pull strategy
d. moral selling strategy
Q. Promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as
a. pull strategy
b. moral selling strategy
c. rational selling strategy
d. push strategy
Q. Method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called
a. percentage of sales method
b. affordable method
c. competitive parity method
d. objective and task method
Q. Method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as
a. percentage of sales method
b. affordable method
c. competitive parity method
d. objective and task method
Q. Methods used to determine total budget for advertising its market offerings are
a. affordable method
b. competitive parity method
c. percentage of sales method
d. all of above
Q. Method of managing promotional budget to match outlays of competitors is called
a. percentage of sales method
b. affordable method
c. competitive parity method
d. objective and task method
Q. Method of managing advertising budget at company can have money for is classified as
a. percentage of sales method
b. affordable method
c. competitive parity method
d. objective and task method
Q. Another name for a company’s marketing communications mix is:
a. The advertising program.
b. The sales force.
c. The image mix.
d. The promotion mix.