Q. Marketing management is ________. (Solved)
1. managing the marketing process
2. monitoring the profitability of the company’s products and services
3. the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
4. developing marketing strategies to move the company forward
- c. the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value