Top 550+ Solved Marketing Management MCQ Questions Answer
Q. PLC in marketing represents two main challenges. 1st an organization must be good at developing new product to replace old ones and 2nd it must be good at _________________.
a. Functioning
b. Marketing
c. Selling
d. Adapting
Q. When a new product arrives in the market with higher quality, higher value and new features better than its competitors. Such products are known as
a. Superior products
b. Develop superior products
c. Unique superior products
d. New products
Q. Which of the following is not a characteristic of “Market Introduction Stage” in PLC?
a. Demands has to be created
b. Costs are low
c. Makes no money at this stage
d. Slow sales volume to start
Q. According to whom “ a product lifecycle is very much similar to human life cycle.”
a. Arch Paton
b. Stanton
c. Neil Borden
d. Philip Kotler
Q. Increased competition leads to price decrease, increasing public awareness, sales volume increase significantly are the characteristics of ______________ in PLC.
a. Mature stage
b. Decline stage
c. Growth stage
d. Market introduction stage
Q. __________________________ includes review of sales, profit projections and cost for a new product, to find out whether it satisfied the company objective or not.
a. Product Development
b. Business Analysis
c. Marketing Strategy
d. Test Marketing
Q. In _______________________ all the augmentations and transformations of a product might undergo in the failure.
a. Generic Product
b. Expected Product
c. Augmented Product
d. Potential Product
Q. Color and size of the product, brand and packaging are considered as
a. Chemical features of product
b. Physical features of product
c. Product designing
d. Product manufacture
Q. Marketing channel that involves no intermediaries to made their products available to finalbuyers is classified as
a. Direct channel
b. Indirect channel
c. Static channel
d. Flexible channel
Q. Identify the incorrect statement about multiple channels:
a. Internet banking is an example of low-cost channel that is offered by banks
b. Customers usually use only one channel for all transactions even if multiple channels are offered
c. Service sensitive customers prefer the full-service channels
d. Economic considerations should not be the only criteria for deciding what combination of channels to be used
Q. The ______________ function of marketing makes the products available in different geographic regions.
a. Production.
b. Selling.
c. Distribution.
d. Promotion.
Q. Logistics means ______________.
a. Production.
b. Flow of goods.
c. Consumption.
d. Marketing channel.
Q. Logistics management is a part of ______________.
a. Production.
b. Marketing channel
c. Supply chain management.
d. Consumption.
Q. Which of the following is not included in the function of physical supply?
a. Standardization.
b. Storage.
c. Packaging.
d. Transportation.
Q. The best channel of distribution for vacuum cleaner is ______________.
a. Direct marketing.
b. Tele marketing.
c. Retail chains.
d. None of these.