Q. Identify the incorrect statement about multiple channels: (Solved)
1. Internet banking is an example of low-cost channel that is offered by banks
2. Customers usually use only one channel for all transactions even if multiple channels are offered
3. Service sensitive customers prefer the full-service channels
4. Economic considerations should not be the only criteria for deciding what combination of channels to be used
- b. Customers usually use only one channel for all transactions even if multiple channels are offered