Top 550+ Solved Marketing Management MCQ Questions Answer
Q. Sales promotions are thought to make consumer purchase decisions:
a. less satisfying
b. simpler
c. more complex
d. more satisfying
Q. If there is low involvement and the product/market is established then sales promotions should be used for:
a. loyals to reward and increase usage
b. loyals to increase loyalty
c. loyals to encourage trial
d. all to block out the competition
Q. According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called
a. sales promotion
b. personal selling
c. public relations
d. advertising
Q. The promotion “P” of marketing is also known as ________.
a. Product Differentiation
b. Distribution
c. Cost
d. Marketing Communication
Q. Refersto those in the targetedmarketwho have purchased the product.
a. targetmarket
b. Penetratedmarket
c. availablemarket
d. potentialmarket
Q. Marketing is a process which aims at:
a. Selling Products
b. Maximizing Profits
c. Satisfying Customers
d. Producing
Q. The buying process starts when the buyer recognizes a _________.
a. Product
b. an advertisement for the product
c. a salesperson from a previous visit
d. problem or need
Q. ______ refers to collecting goods of the same type from various sources of supply.
a. Buying
b. Selling
c. Assembling
d. Financing
Q. Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
a. Specialty
b. Convenience
c. Unsought
d. Augmented
Q. The most basic level of a product is called the:
a. Core product.
b. Central product.
c. Fundamental product.
d. Augmented product
Q. A(n) _____ product exceeds customer expectations.
a. Strategic
b. Superior
c. Augmented
d. Anticipated
Q. The use of price points for reference to different levels of quality for a company's related products is typical of which product-mix pricing strategy?
a. Optional-product pricing
b. Captive-product pricing
c. By-product pricing
d. Product line pricing
Q. What does the term PLC stand for?
a. Product life cycle
b. Production life cycle
c. Product long cycle
d. Production long cycle