Top 550+ Solved Marketing Management MCQ Questions Answer
Q. Transportation belongs to ______________ function of marketing.
a. Research.
b. Exchange.
c. Physical supply
d. Facilitating.
Q. ______________ is a broad range of activities concerned with efficient movement of finished goods from the end of the production line to the consumer.
a. Physical distribution.
b. Channel of distribution
c. Intensive distribution.
d. None of these.
Q. Which of the following is not a non-store retailing?
a. Tele marketing.
b. Direct marketing.
c. Kiosk marketing.
d. Retail chains.
Q. In ______________ , manufacturers supply products to a limited number of outlets in the target market.
a. Selective distribution
b. Geographical distribution
c. Intensive distribution.
d. executive distribution.
Q. Which company is the pioneer in direct marketing?
a. Johnson &Johnson.
b. Eureka Forbes.
c. Avon cosmetics.
d. Cipla.
Q. Ensuring the availability of the products and services as and when required by the customers is ______________ utility.
a. Time.
b. Place.
c. Form.
d. Profession
Q. The process of moving the raw materials from the place of the suppliers to the place of the producers is known as ______________.
a. Inbound logistics.
b. Outbound logistics
c. Inventory management.
d. Acquisition of raw materials.
Q. The flow of goods from production to consumption is known as ______________.
a. Inbound logistics.
b. Outbound logistics.
c. Process logistics.
d. Reverse logistics
Q. All marketing activities that attempt to stimulate quick buyer action or immediate sales ofa product are known as ______________________
a. Sponsorship
b. Advertising
c. personal selling
d. sales promotion
Q. Which of the following is NOT a requirement for setting advertising objectives?
a. Objectives must specify the amount of change.
b. Objectives must be stated in terms of profits.
c. Objectives must be realisti
d. Objectives must be internally consistent.
Q. The ______________________ component of attitudes focuses on behavioral tendencies
a. Affective
b. Instrumental
c. Conative
d. Cognitive
Q. The process of translating thought into a symbolic form is known as _____________________
a. Encoding
b. Feedback
c. Noise
d. Decoding
Q. Margaret Stephens notices the television commercial because of the loud sounds. This is an example of ______________________
a. exposure
b. involuntary attention
c. nonvoluntary attention
d. voluntary attention
Q. The concept which states information about value, opportunities and rewards of good performance as thought by salespersons is called:
a. Organizational Climate
b. Media Climate
c. Sales Climate
d. Outbound Climate
Q. According to consumer promotion technique, the cash refunds is also classified as:
a. Price packs
b. Sweepstakes
c. Point of Purchase Promotions
d. Cash Rebate