Top 550+ Solved Marketing Management MCQ Questions Answer
Q. The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as
a. Cash Refunds
b. Cash Sample
c. Sweepstakes
d. Cents off deals
Q. The promotion tools such as sweepstakes, event sponsorship, samples and coupons are classified in category of:
a. Organizational Promotion
b. Consumer Promotions
c. Inbound Promotion
d. Outbound Promotion
Q. The individual who represent company by performing selling, servicing, information gathering, and prospecting is classified as:
a. Sales person
b. Promoting manager
c. Prospering manager
d. Persuasion manager
Q. Which is not a level of brand loyality.
a. brand preference.
b. brand recognition.
c. brand insistence.
d. brand equity. 64. trading up is a method of product line modification by.
Q. Trading down is a method of product line modification by.
a. product line expansion.
b. product line contraction.
c. quality variation.
d. none of these.
Q. American expression for fast moving consumer goods is…….goods.
a. brown.
b. white.
c. red
d. orange.
Q. Departmental store is an example of
a. second hand goods seller
b. large scale retailer
c. multiple shop
d. none of these
Q. ---------are retail stores owned by a group of consumers themselves
a. super bazar
b. shopping mall
c. consumer co-operative store
d. none of these
Q. ---------marketing uses telecommunication devices to reach prospective customers
a. direct marketing
b. telemarketing
c. catalogue marketing
d. all of these
Q. Transport system creates---------- utility.
a. place utility
b. time utility
c. customer utility
d. all of these
Q. Warehousing creates ------------utility
a. product utility
b. place utility
c. time utility
d. customer utility
Q. -------is a system of selling goods directly to customers through a network of selfemployed people
a. multilevel marketing
b. whole sale marketing
c. vertical marketing
d. none of these
Q. Multilevel marketing is also called
a. pyramid selling
b. hybrid selling
c. horizontal selling
d. none of these
Q. ---------is called shopping by post
a. self service
b. mail order business
c. retail chain
d. none of these