Top 550+ Solved Marketing Management MCQ Questions Answer
Q. The strategy of using as many out lets as possible is called
a. intensive distribution
b. cohesive distribution
c. wide distribution
d. all of these
Q. The best channel of distribution for Vacuum cleaner is
a. direct marketing
b. mail order business
c. self service
d. none
Q. ----------means the set of marketing intermediaries through which the goods flowfrom the producer to consumer.
a. channel of distribution
b. direct marketing
c. intensive distribution
d. none of these
Q. -------means moving of finished goods from one end of a producer to consumer.
a. exchange of goods
b. transfer of goods
c. physical distribution
d. none of these.
Q. In a small market ----------is better
a. three level channel
b. two level channel
c. direct marketing
d. all of these
Q. Sorting and grading of goods is considered as the function of
a. wholesalers
b. retailers
c. managers
d. none of these
Q. -------- are those who obtain title to goods with a view to selling them at profit
a. merchant middlemen
b. agent middle men
c. facilitators
d. all of these
Q. The major four elements of distribution mix are channels of distribution,transportation, Warehousing, and -------
a. inventory
b. channel
c. direct marketing
d. none of these
Q. The three major types of non store retailing are direct selling, direct marketingand------
a. automatic vending
b. self service store
c. retail chain
d. none of these
Q. Which of the following is not a non store retailing ?
a. kiosk marketing
b. retail chains
c. direct marketing
d. telemarketing
Q. Direct marketing is found more suitable to which of the following products?
a. agriculture products
b. tv
c. shoes
d. vacuum cleaner
Q. Which company is the pioneer in the direct marketing ?
a. cypla
b. avon cosmetics
c. johnson & johnson
d. eureka forbs
Q. ---------is a system of branch shops operated under a centralized management anddealing in similar lines of goods.
a. super market
b. multiple shops
c. self service store
d. none of these
Q. -------- is not a vertically integrated channel
a. admininisterd
b. contractual
c. corporate
d. none of these
Q. -------- channel is one in which two or companies join together to exploit amarketing opportunity either by themselves or by creating an independent unit
a. horizontal channel
b. vertical channel
c. cross channel
d. none of these