Top 550+ Solved Marketing Management MCQ Questions Answer
Q. ---------is not a function of wholesaler
a. warehousing
b. transporting
c. risk bearing
d. none of these
Q. ----------is a retailer who has fixed place of business in a locality but goes onchanging his place to exploit the market opportunities.
a. cheap-jacks
b. hawkers
c. market traders
d. none of these
Q. --------------factor is not considered as an important one while selecting channel ofdistribution
a. product
b. market factor
c. colour
d. none of these
Q. -----------is not included in the product factor
a. physical nature
b. technical nature
c. suitability
d. none of these
Q. The retailer sells goods in --------
a. huge quantity
b. small quantity
c. not sufficient
d. none of these
Q. MILMA is an example of -------type of shop
a. multiple shop
b. departmental store
c. super bazzar
d. none of these
Q. If marketing is done through information and ordering machine placed in stores, itis known as
a. kiosk marketing
b. television marketing
c. tele marketing
d. all of these
Q. If goods directly move from producer to consumer, it is known as
a. one level channel
b. zero level channel
c. two level channel
d. none of these
Q. ---------retailers open their shops on fixed days or dates in a specified area.
a. hawkers
b. kiosks
c. market traders
d. none of these
Q. ---------- are generally food stores that are much smaller in size than insupermarkets.
a. convenient store
b. discount store
c. specialty store
d. none of these
Q. Selling includes ------
a. advertising
b. transfer of title from the seller to the buyer
c. sales promotion
d. none of these
Q. If the product passes through a longer channel of distribution, the marketer willhave to give importance to
a. advertising
b. personal selling
c. direct selling
d. none of these
Q. If advertising give focus on a particular product or brand, it is known as
a. product advertisement
b. market advertisement
c. institutional advertisement
d. none
Q. When the advertisement is to create an image or reputation of the firm, it is a caseof
a. product advertisement
b. institutional advertisement
c. reminder advertising
d. none
Q. Advocacy advertising is also called
a. support advertising
b. rapport advertising
c. cause advertising
d. none of these