Top 550+ Solved Marketing Management MCQ Questions Answer
Q. --------= advertisement stresses on comparative features of two brands
a. comparative advertisement
b. complimentary advertisement
c. niche advertisement
d. none of these
Q. ---------is not a commercial advertising
a. consumer ad
b. industrial ad
c. trade ad
d. shortage ad
Q. When manufacturers, wholesalers and retailers jointly share the expenditure onadvertising, it is called
a. joint advertising
b. co-operative advertising
c. sponsored advertising
d. none of these
Q. ---------is not a step in advertising campaign
a. market analysis
b. determining ad objectives
c. selecting ad media
d. supply of goods
Q. A good catchy phrase used and repeated often in an advertisement is --------
a. idea
b. brand name
c. trade mark
d. slogans
Q. USP stands for
a. universal service provider
b. upper service position
c. unique selling proposition
d. none of these
Q. --------- is not a pre test to evaluate advertising effectiveness
a. portfolio test
b. consumer jury method
c. recognition test
d. none of these
Q. ---------- is not a post test to evaluate advertising effectiveness
a. real test
b. opinion research
c. association test
d. portfolio test
Q. -------- is not a consumer promotion scheme
a. samples
b. advertising material
c. coupons
d. rebates
Q. In --------- appeals are emotional
a. consumer promotion
b. advertising
c. dealer promotion
d. all of these
Q. ------------is not a dealer promotion scheme.
a. free goods
b. trade allowance
c. coupons
d. all of these
Q. ------------ is not a sales force promotion scheme.
a. bonus to sales force
b. slotting allowance
c. sales force contests
d. none of these
Q. Dealer promotion is also known as
a. trade promotion
b. goods promotion
c. commerce promotion
d. none of these
Q. Which of the following is not an element of promotion mix
a. advertisement
b. branding
c. personal selling
d. sales promotion
Q. -------type of advertisement is used when the product enters into growth stage ofPLC
a. selective advertising
b. reminder advertising
c. primary advertising
d. none of these