Top 550+ Solved Marketing Management MCQ Questions Answer
Q. The strategy of choosing one attribute to excel to create competitive advantage isknown as
a. under positioning
b. unique selling proposition
c. over positioning
d. none of these
Q. The Concept of USP was introduced by
a. rosser reeves
b. theodre levitt
c. nh borden
d. none of them
Q. Which of the following is not a sales promotion tool
a. discount
b. dealer contest
c. advertisement
d. consumer contest.
Q. The process of direct communication between the sales person and a prospect iscalled
a. personal selling
b. direct marketing
c. advertising
d. none of these
Q. In marketing, MRP stands for
a. managing public relation
b. marketing public relation
c. monitoring public relation
d. none of these
Q. AIDAS stands for
a. attention, interest, desire, action, satisfaction
b. action, interest, decision , attention, service
c. attention, interest, attitude, action, satisfaction
d. none of these
Q. Any paid form of non –personal presentation of ideas, goods, or services by anidentified sponsor is known as ------
a. advertisement
b. marketing
c. selling
d. none of these
Q. -----------is not a feature of advertising
a. it helps in stimulating sales
b. it may be oral or written
c. it reduces sales
d. none
Q. -------- is all the written or spoken matter in an advertisement expressed in wordsor sentences and figures designed to convey the message.
a. matter
b. ad medium
c. ad copy
d. none of these
Q. Which of the following is not a main objective of personal selling ?
a. generate sales
b. build awareness and appreciation for the product
c. create personal contact
d. none of these
Q. Which of the following is a major advantage of personal selling ?
a. targeted message
b. reach and frequency
c. more sales
d. none of these
Q. A major portion of the rural population consists of ………………..incomegroups.
a. low
b. high
c. medium
d. all of these
Q. Many companies are now turning their attention to …………….markets.
a. urban
b. rural
c. world
d. none of these
Q. For rural marketing …………..pricing is more suitable.
a. penetration
b. skimming
c. going rate
d. none of these
Q. Markets popularly known as haats and shandies are ……………markets.
a. rural
b. urban
c. national
d. none of these