Top 550+ Solved Marketing Management MCQ Questions Answer
Q. General rural markets where rural /tribal people gather once or twice a week on afixed day to exchange/to sell their produce is called……
a. regular periodic market
b. seasonal market
c. daily market
d. rural market.
Q. Permanent rural market with continuous trading activity is called……
a. regular periodic market
b. seasonal market
c. daily market
d. rural market.
Q. Moderate quality products are preferred by ……………consumers.
a. urban
b. rural
c. educated
d. none of these
Q. Rural consumers are …………….
a. price sensitive
b. less price sensitive
c. quality conscious
d. none of these
Q. Profiling the rural market is a part of ………………stage of rural marketingstrategy.
a. planning
b. execution
c. feedback
d. none of these
Q. Marketing research is a part of ………………stage of rural marketing strategy.
a. planning
b. execution
c. feedback
d. none of these
Q. ……………………pricing means assigning a low price tag for a product andproviding the benefits of low-cost mass production to the customers.
a. cost plus
b. value
c. power price points
d. penetration
Q. Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ……………pricing
a. cost plus
b. value
c. power price points
d. penetration
Q. Introducing a product at low price and increasing the price once the brandsucceeds is known as …………. Pricing.
a. penetration
b. skimming
c. going rate
d. none of these
Q. Smaller companies tying up with leading companies to distribute through itsnetwork is known as ………………. Distribution.
a. syndicated
b. selective
c. exclusive
d. intensive
Q. ……………………distribution system can be used to penetrate the rural market.
a. satellite
b. selective
c. exclusive
d. intensive