Top 550+ Solved Marketing Management MCQ Questions Answer
Q. ………………………..refers to the way a service provider and his employeesanticipate what the customers want and provide them before they ask for service to make them delighted and surprised.
a. proactiveness
b. productivity
c. professionalization
d. none of these
Q. Which of the following is not a characteristic of service marketing?
a. intangibility
b. separability
c. heterogeneity
d. perishability
Q. Medical treatment with ayurvedic massage is an example of
a. pure tangible good
b. hybrid
c. pure service
d. none of these
Q. Which of the following is not an element of service marketing mix?
a. people
b. packaging
c. process
d. physical evidence
Q. ……………………….was first used by Eugene J Kelly.
a. demarketing
b. meta marketing
c. mass marketing
d. mega marketing
Q. Which of the following is known as market aggregation?
a. demarketing
b. meta marketing
c. mass marketing
d. mega marketing
Q. Which of the following involves targeting bulk purchasers and offering themspecial benefits and privileges?
a. frequency marketing
b. event marketing
c. viral marketing
d. none of these
Q. Which of the following is not responsible for the emergence of relationshipmarketing?
a. growth of service economy
b. rapid technological advancement
c. an increase in the level of customer awareness and education
d. changing role of woman.
Q. ……………. Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and publicrelation skills etc in that country.
a. de marketing
b. meta marketing
c. mass marketing
d. mega marketing
Q. ………………... is also called ambush marketing.
a. event marketing
b. morph marketing
c. guerilla marketing
d. none of these
Q. The basic objective behind the ………………………… is to add value to theproduct significantly for winning the customers’ loyalty.
a. event marketing
b. morph marketing
c. guerilla marketing
d. none of these
Q. ……………………is also known as buzz marketing.
a. word of mouth marketing
b. viral marketing
c. guerilla marketing
d. morph marketing
Q. In Japan …………………….marketing is known as ‘Kuchikomi’.
a. word of mouth
b. viral
c. guerilla
d. morph