Top 550+ Solved Marketing Management MCQ Questions Answer
Q. The term …………. Marketing was coined by Steven Jurvetson in 1997.
a. word of mouth
b. viral
c. guerilla
d. morph
Q. Under ……………marketing every customer is treated as unique.
a. word of mouth
b. viral
c. guerilla
d. one-on-one
Q. An airline working with a tour operator or a hotel group is an exampleof………….marketing
a. partnership
b. viral
c. guerilla
d. morph
Q. …………………….. is the marketing of products that are regarded to be safe forthe environment.
a. green marketing
b. social marketing
c. gaimatias marketing
d. none of these
Q. ………………is the marketing of a social message with a view to changebehavior of people’s habit.
a. green marketing
b. social marketing
c. gaimatias marketing
d. none of these
Q. Which of the following is not an element of Social marketing mix?
a. product
b. price
c. distribution
d. people
Q. Utilizing electronic medium in everyday business activities is known as
a. e-marketing
b. e-business
c. e-commerce
d. none of these.
Q. Buying and selling over the internet is known as……..
a. e-marketing
b. e-business
c. e-commerce
d. none of these.
Q. The marketing side of E-commerce is known as ……….
a. e-marketing
b. e-business
c. interactive marketing
d. none of these
Q. SEM means………..
a. search engine marketing
b. social environment marketing
c. save energy marketing
d. none of these.
Q. ………………marketing refers to achieving marketing objectives throughapplying digital technologies such as web sites.
a. internet
b. digital
c. email
d. viral
Q. Word of mouth marketing through electronic channels like email, internet etc isknown as ……….
a. internet
b. digital
c. email
d. viral
Q. ………………can be defined as convergence of branding, informationdissemination and sales transactions all in one place.
a. e-advertising
b. e-branding
c. e-commerce
d. e-marketing