Top 550+ Solved Marketing Management MCQ Questions Answer
Q. …is a low cost communication tool that can be easily tested, refined and rolledout.
a. opt- in- e-mail
b. i- tv
c. i- radio
d. i-kiosks
Q. Which of the following is not an e-marketing tool?
a. mobile phone
b. cinema
c. i- radio
d. i-kiosks
Q. A financial instrument which can be used more than once to borrow money or buygoods and services on credit is …..…
a. debit card
b. credit card
c. smart card
d. none of these
Q. Which of the following is not a risk in internet based transaction
a. eavesdropping
b. spoofing
c. encryption
d. unauthorized action.
Q. A security tool to verify the authenticity of the message and claimed identity ofthe sender and to verify the message integrity is
a. encryption
b. firewalls
c. digital certificates
d. digital signature
Q. An electronic file that uniquely identifies individuals and websites on the internetand enables secure, confidential communications.
a. digital signature
b. digital certificates
c. encryption
d. firewalls
Q. The financial exchange that takes place online between buyers and sellers isknown as
a. e-branding
b. e-marketing
c. e-advertisement
d. e-payment system
Q. EFT means
a. electronic fund transfer
b. efficient fund transfer
c. eligible fund transfer
d. none of these
Q. A digital analog of various forms of payment backed by a bank or financialinstitution is …………….
a. etb
b. eft
c. e-cash
d. e-money
Q. ……………….involves some one masquerading as someone else.
a. spoofing
b. unauthorized action
c. eavesdropping
d. phishing
Q. When information about transactions is transmitted in transparent way hackerscan catch the transmissions to obtain customers sensitive information. This is known as………..
a. spoofing
b. unauthorized disclosure
c. eavesdropping
d. phishing